MANAGEMENT DIGEST
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GUARDED LEADERSHIP
Based on the compelling recommendations of his advisors, President John F. Kennedy (JFK)
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EXPERIENTIAL MARKETING
The buzzword ‘experiential marketing’ has been around for a while – ever since Bernd Schmitt wrote his book by the same name
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LIFE MOTIVATORS
As we work our way through the new year, it’s worth exploring the powerful but invisible motivators that fuel our drive for
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NOSTALGIA MARKETING
Nostalgia is the wistful yearning for days gone by. It can evoke a kaleidoscope of emotions that range from joy to a hint
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ENERGY REFORM
As the need to reduce greenhouse gas emissions gains momentum, the undercurrent of seismic
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MARKETING STRATEGY
Most small and medium enterprises that use a database to carry out direct marketing campaigns will typically
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DIGITAL SCRUTINY
Do you get an eerie feeling that your smartphone or other smart devices are listening to your conversations? Perhaps you
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PERSONAL DEVELOPMENT
Recently, I was reading about a young boy taking his first lesson in water-skiing. He was bobbing happily in the water but went down as the boat took off
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WORKFORCE MANAGEMENT
Top companies are obsessed with having ‘A players.’ Corporate giants such as General Electric (GE), IBM and Microsoft have well-developed systems
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HOLISTIC WELLBEING
Mental health problems stemming from lifestyle concerns such as stress, loneliness or isolation, anxiety, trauma, debt
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