MANAGEMENT DIGEST
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BRAND BUILDING
The disconnect between marketing and finance, which are the two primary verticals of an
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BUSINESS DEVELOPMENT
Marketing poses numerous problems for many enterprises. Most brand and marketing managers focus too
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EMPLOYEE ENGAGEMENT
Picture this scene: you are collaborating on a project with your team, and there’s excitement in
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BUSINESS CONTINUITY
Management guru Peter Drucker once said that “management is doing things right while leadership is doing the right thing
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PERSONAL DEVELOPMENT
There are people who make things happen, others who watch things happen and yet others who ask: ‘What happened?’ Similar to
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EXIT STRATEGY
Business transitions enable company founders to navigate the opportunities and challenges that
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GUARDED LEADERSHIP
Based on the compelling recommendations of his advisors, President John F. Kennedy (JFK)
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EXPERIENTIAL MARKETING
The buzzword ‘experiential marketing’ has been around for a while – ever since Bernd Schmitt wrote his book by the same name
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LIFE MOTIVATORS
As we work our way through the new year, it’s worth exploring the powerful but invisible motivators that fuel our drive for
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NOSTALGIA MARKETING
Nostalgia is the wistful yearning for days gone by. It can evoke a kaleidoscope of emotions that range from joy to a hint
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