SALES METRICS
A global economic slowdown and the aftermath of the Easter Sunday incidents have prompted marketers to renew their focus on business
CAREER PATH
A recent study by Great Place to Work® reveals that 69 percent of employees are below 35 and only a fifth in these organisations have been with the
CREATIVE COLLABORATION
Computer animation studio Pixar has created 21 feature films to date and earned box office receipts totalling US$ 14 billion
PILLARS OF SUCCESS
Most people view failure as being unacceptable. As youngsters, we are taught that making mistakes is a result of incompetence and laziness
CORPORATE COMMUNICATIONS
With the advent of market economies into the world of commerce, corporate communications became an essential component of developing, refining
EDUCATING SRI LANKA
Some 35-40 years ago when I was a teacher at a school where my mother was the principal, the Department of Education was going through one
WORK-LIFE BALANCE
Of all the narratives about work and life, this is the most persistent – success at work requires harsh tradeoffs in the rest of life
CRISIS MANAGEMENT
There are always warning signs that a marriage, team, company or country is beginning to go downhill – even if it’s at an imperceptibly slow pace
BRAND BUILDING
Brand building is no small feat. Developing a brand involves a meticulous process for any business. Most brand custodians
EDUCATING SRI LANKA
There are teachers… and then there are teachers. Having been to eight schools in three countries (viz. India, the US and Sri Lanka), I have probably run the
INTERNATIONAL MARKETING
Globalisation is no longer an obscure concept limited to the academic sphere but a pragmatic phenomenon affecting billions of lives the world over
DATA ANALYTICS
Following the advent and development of the Internet of Things, we now have a window to the world like never before. With the extent
WORKPLACE CREATIVITY
In the endless race to meet deadlines and attend to urgent tasks, creativity usually starts taking a backseat at work. Who has the time or mind space
AI UNPLUGGED
The word ‘avatar’ is derived from Sanskrit and means ‘descent.’ In Hinduism, it translates into the descent of a deity to Earth in bodily or spiritual form
LIFE LESSONS
In this first of a two-part article and as I look back on my life and work, I’m reminded of the many times I did things that were detrimental
PRICING STRATEGY
Among the four Ps of marketing, price is arguably the most problematic aspect for sales and marketing professionals. It’s a seemingly never-ending equation
CORPORATE ETHOS
One of my favourite management aphorisms is that ‘culture eats strategy for breakfast,’ as observed by
PSYCHOLOGY HACKS
SELF-WORTH IS PRECIOUS Archana Law urges people to treat themselves kindly Do you spend hours worrying that you…
ORGANISATIONAL CONSCIOUSNESS
Compared to other life forms on Earth, human beings began to organise themselves as families, tribes, armies, nations and corporate entities over the course
EDUCATING SRI LANKA
High school graduation is an American custom, which I adopted so that my school was the first to hold such a ceremony in Colombo. Technically
