First Capital’s Platinum Sponsorship Renewal to Boost CR&FC’s Ambitions for the 2024/25 A Division Inter-Club Rugby Season 

First Capital Holdings is excited to announce the renewal of its Platinum Sponsorship with the Ceylonese Rugby & Football Club (CR&FC) for the ongoing rugby season. This marks the second consecutive year of collaboration, underscoring First Capital’s steadfast commitment to supporting the growth and development of rugby in Sri Lanka. As the current season is already underway, this partnership highlights the company’s continued dedication to fostering sports excellence and contributing to the success of rugby in the country.

The renewal of this prestigious sponsorship further highlights First Capital’s commitment to nurturing rugby and supporting one of Sri Lanka’s most beloved and passionately followed sports. Through this continued partnership, First Capital will play a pivotal role in supporting CR&FC’s aspirations for the 2024/25 season. This includes their pursuit of retaining the league championship, which they triumphed in last year after a 25-year gap, as well as their aim of securing the prestigious Clifford Cup, with hopes of achieving both milestones in the current season.

“First Capital’s ethos of ‘Performance First’ aligns seamlessly with CR&FC’s commitment to excellence, both on and off the field,” said Randinith Madanayake, Head of Marketing of First Capital Holdings. “We are proud to continue our support of the club as it works to nurture young talent and promote rugby as a sport that embodies teamwork, discipline, and community. Our continued partnership is not just about financial backing but about fostering a culture of growth, development, and empowerment, ensuring that CR&FC remains a beacon of success and inspiration for the next generation of athletes. Together, we aim to strengthen both the sport and the values that make it so impactful in society.”

CR&FC has long been a key pillar of Sri Lankan rugby, with a rich history and a significant contribution to the sport’s development in the country. This partnership will further bolster the club’s ongoing efforts to nurture young talent, with a focus on players from local schools. First Capital believes that supporting grassroots initiatives is essential to ensuring the sustainability of rugby and the future of the sport in Sri Lanka.

Mr. Tikiri Ellepola, President of CR&FC said, “It is with great pride and immense gratitude that we celebrate the renewal of our partnership with First Capital as the platinum sponsor of our rugby team for the 2024/25 season. This renewal signifies more than just financial support. It represents a shared vision for the future of CR&FC. Together, we aim to nurture young talent, promote the sport of rugby, and foster a sense of camaraderie among our players, supporters, and rugby fraternity. With First Capital by our side, we can ensure that our players have access to the best resources and facilities, allowing them to perform at their highest level. I would like to sincerely thank First Capital once again for their continued support and commitment to CR&FC. Your partnership is invaluable, and we look forward to achieving great things together in the coming season.”

The previous season was a remarkable one for both First Capital and CR&FC, as CR&FC triumphed in securing the A-Division Inter-Club Rugby Championship in a memorable campaign. First Capital also made its mark in the rugby world, proudly sponsoring Sri Lanka Rugby for the Asia Cup tournament held in Colombo. With the 2024/25 season already in progress, the partnership between First Capital and CR&FC is set to build on these achievements and pave the way for even greater successes in the months ahead.

This sponsorship is unique in that it combines corporate support with a shared commitment to community and athlete development. By championing financial literacy and empowerment in sports, First Capital continues to set a new standard for corporate involvement in Sri Lankan rugby. Looking ahead to the 2024/25 season, both First Capital and CR&FC are focused on achieving even greater success. The renewal of the Platinum Sponsorship will help ensure that CR&FC’s players have access to top-tier resources, training, and facilities. This partnership stands as a testament to the power of collaboration in building a strong future for Sri Lankan rugby.