MORE VALUE-ADDED INCENTIVES FOR BUSINESS TRAVELLERS
Emirates has revamped its corporate loyalty programme, Emirates Business Rewards, to provide greater value and added features for customers. The new programme has been simplified and made more competitive, to allow for easier redemptions and upgrades, even on last-minute bookings. One of the biggest features in the newly improved programme is the ability to use Business Rewards Points to book any commercially available seat at any time, giving members cash-like convenience. Emirates is the first and only airline in the region to offer such flexibility, as part of its corporate loyalty programme, improving cost-effectiveness for business travel.