BRANDS ANNUAL
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Apr- 2022 -29 April
LEADING BRANDS PROFILE
Orange Q: How has the Orange brand evolved over the years? A: The company commenced operations as an Australian-Sri Lankan joint venture manufacturing electrical accessories. In 2004, the Australian partner…
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28 April
LEADING BRANDS PROFILE
NSB Q: What is the story behind the bank that takes pride in inculcating the habit of saving among the people? A: The history of National Savings Bank, popularly known…
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28 April
LEADING BRANDS PROFILE
Nations Trust Bank Q: How important is human interaction in customer experience in the digital age, in your view? A: It is important not to put the cart before the…
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27 April
LEADING BRANDS PROFILE
Maliban Q: Could you share the organisation’s recent milestones with us? A: Maliban is a most loved brand that has served Sri Lankans for almost 70 years. Sold in more…
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27 April
LEADING BRANDS PROFILE
Lion Q: What is the role of marketing in creating brand value at Lion? A: Marketing is a crucial cog in our business – and the main driving force behind…
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26 April
LEADING BRANDS PROFILE
LANKATILES Q: Could you share some of the organisation’s key milestones? A: Since its inception in 1977, LANKATILES has moved in an upward trajectory to become a renowned and trusted…
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26 April
LEADING BRANDS PROFILE
Keells Q: What is your brand purpose and how does it add value to stakeholders? A: The core purpose of our brand is to improve the quality of life of…
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25 April
LEADING BRANDS PROFILE
INSEE Sanstha Q: How did INSEE Sanstha’s brand loyalty, which translated into INSEE, successfully address Sri Lanka’s recent cement scarcity? A: The brand loyalty we built over the years reflected…
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25 April
LEADING BRANDS PROFILE
HNB Finance Q: HNB Finance recently acquired Prime Finance. What was the strategy behind this move? A: We acquired a controlling stake of 87.3 percent of Prime Finance, being the…
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24 April
LEADING BRANDS PROFILE
HNB Assurance Q: How has the company evolved and what are its strengths? Lasitha Wimalaratne (LW): HNB Assurance was established in 2001 as subsidiary of the reputed Hatton National Bank…
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