BRANDS ANNUAL 2021
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Jun- 2021 -18 June
LEADING BRANDS PROFILES
ACL Cables Allianz General BOC CDB CEAT Ceylinco Life Commercial Bank Commercial Leasing DFCC Bank Dialog Flora Tissue Harischandra HNB HNB Assurance HNB Finance Hutch INSEE Sanstha Keells Lanka IOC…
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18 June
BRANDS ANNUAL 2021
FOREWORD BRAND VALUE REINVENT TOURISM BRAND OPTIMISATION ADAPTABLE BRANDS RESPONSIVE BRANDING MADE IN SRI LANKA MOST LOVED BRANDS THE ANNUAL REVIEW THEME FOR THE YEAR LEADING BRANDS PROFILES
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17 June
LEADING BRANDS PROFILES
SriLankan Airlines Q: How has SriLankan Airlines navigated through the challenges posed by COVID-19? A: Since the outbreak of the pandemic, SriLankan Airlines has supported the national mission of ensuring…
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16 June
LEADING BRANDS PROFILES
Sri Lanka Insurance Q: How has the company grown over the years? A: Since its early days, Sri Lanka Insurance Corporation (SLIC) has enjoyed a rich legacy and accelerated growth…
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16 June
LEADING BRANDS PROFILES
Softlogic Life Q: How important is brand building in life insurance – and what did Softlogic Life do differently to bring about disruption in the sector? A: Life insurance in…
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15 June
LEADING BRANDS PROFILES
Singer Q: What motivated Singer to enter the Sri Lankan market? A: Singer has been in Sri Lanka since 1877 when it commenced operations as a sewing machine company. Since…
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15 June
LEADING BRANDS PROFILES
SDB bank Q: How would you describe the banking sector’s performance during the pandemic? A: The banking sector faced many challenges. However, it coped comparatively well overall, predominantly because of…
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14 June
LEADING BRANDS PROFILES
Samsung Q: Being a renowned global leader in innovation and technology, could you describe Samsung’s brand journey so far? A: Samsung was founded more than 80 years ago, commencing as…
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14 June
LEADING BRANDS PROFILES
Sampath Bank Q: What is your take of the banking sector’s performance during the pandemic? A: The entire sector was challenged to unprecedented levels during the pandemic. However, the response…
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13 June
LEADING BRANDS PROFILES
People’s Leasing Q: Could you explain the philosophy that People’s Leasing & Finance lives by? A: Since the company’s inception in 1996, we have been operating as the leasing arm…
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