New Frontiers
MINDS FOR HIRE A new entrant in the rapidly commercialising AI economy is attempting to repackage expertise as a scalable product.
Onix is a platform that’s positioning itself as a Substack for chatbots, which enables professionals to create artificial intelligence counterparts trained on their intellectual output, tone and methods. In turn, users can subscribe for continuous on demand access to these digital proxies.
The proposition is commercially elegant as it converts time bound high touch services into persistent low marginal cost interactions.
For consumers, it offers immediacy, affordability and a degree of privacy that traditional consultations often can’t match. And for creators, it promises recurring revenue untethered from the constraints of hourly billing.
Yet, the model raises structural questions as early iterations reveal familiar limitations such as factual drift, overconfidence and an uneasy blending of guidance with embedded commercial interests.
More critically, the nature of expertise becomes diluted when mediated through probabilistic systems rather than lived professional judgement.
Onix is being careful to frame its product as supplementary rather than substitutive. However, the behavioural reality may diverge. As users grow accustomed to frictionless and always available counsel, the line between augmentation and replacement begins to blur.
BACK TO BASICS Sweden, which is a pioneer in digital first education, is executing a deliberate pivot back to analogue learning. Its government is championing textbooks, handwriting and screen free classrooms, in an effort to reverse declining literacy and numeracy outcomes.
Substantial public funding has been allocated to printed materials while policies increasingly restrict the use of electronic devices – particularly among younger pupils.
This shift reflects a growing concern that excessive screen exposure undermines concentration and deep reading. Research cited by policymakers suggests that digital tools, when poorly integrated, may dilute comprehension and contribute to weaker academic performance.
Sweden’s recent drop in international education rankings has intensified the urgency of this recalibration.
Yet, the strategy has provoked resistance from industry and segments of the academic community. Critics argue that deprioritising digital tools risks leaving students less prepared for a labour market where technological fluency will be non-negotiable.
There are also concerns about widening inequality as access to digital skills may become uneven outside formal schooling.
BEST HIRE PLAN Malaysia is considering the adoption of a new digital platform called The Universal Recruitment Advanced Platform (TURAP), which is designed to overhaul its migrant worker recruitment system.
Developed by Bestinet, the platform aims to streamline hiring by allowing employers to recruit workers directly while reducing reliance on intermediaries who have long been criticised for inflating costs and enabling exploitation.
The proposal comes amid sustained scrutiny of Malaysia’s existing recruitment framework, particularly its dependence on agent networks that have been associated with excessive fees and worker indebtedness.
TURAP is a corrective measure that’s digitalising the process, improving transparency, and potentially reducing costs for both employers and workers.
However, the plan has triggered concerns.
Bestinet already manages key elements of the existing system, and critics in the government and industry question whether further concentration of control in a single private operator is prudent. There are also reservations about the platform’s commercial model including charges per worker and the prospect of long-term contracts.
The initiative raises a familiar question about whether digitalisation will resolve structural inefficiencies or simply reshape them.
AI AMBITIONS Spain is positioning itself as a central node in Europe’s artificial intelligence infrastructure race with a proposed 90 billion euro data centre expansion that attracts the interest of global hyperscalers including Amazon Web Services (AWS) and Microsoft.
This initiative reflects a broader strategic push to capitalise on rising demand for AI compute as governments and private investors compete to host the next generation of digital infrastructure.
The plan is underpinned by Spain’s structural advantages – abundant renewable energy, relatively lower land costs and a geographic position that enables connectivity between Europe, Africa and Latin America.
These factors make it an increasingly attractive destination for energy intensive data centres, particularly as AI workloads drive exponential growth in computing demand.
However, the scale of the ambition introduces complex tradeoffs. Data centres require vast amounts of electricity and water, and this raises concerns about environmental sustainability and pressure on local resources. There are also questions around execution, financing and whether projected demand will justify the capital outlay.
For tech giants, the appeal lies in securing capacity in a constrained market. For Spain, success would anchor its role in Europe’s digital economy.





