LMD AUGUST 2026 COVER STORY
SUPERBRANDS SRI LANKA 2025
THE
BENCHMARK
The return of Superbrands Sri Lanka came at a time
when branding was being tested in practical ways…
In a marketplace shaped by global disruptions, economic pressures and rapidly changing consumer expectations, brand strength is no longer defined by visibility alone; it is a reflection of trust, relevance, consistency and the ability to remain relevant when conditions are uncertain.
This is why the return of Superbrands Sri Lanka is significant – a benchmark in more ways than one.
After a hiatus of 17 years, Superbrands was back last year, renewing attention on brands that continue to command recognition, respect and loyalty in Sri Lanka. The re-entry of the globally recognised programme came at a time when businesses were rebuilding confidence, consumers were becoming more selective, and companies were being judged not only by the products and services they sell but how they deliver value.
The Superbrands Sri Lanka 2025 list reflects the breadth of the country’s brand landscape and this diversity affirms that brand excellence isn’t confined to one sector or business model.
What is striking about this line up is the balance between heritage and contemporary relevance.
BOC, COMMERCIAL BANK and HNB continue to represent institutional confidence in financial services, while LOLC and First Capital reflect the growing importance of diversified and specialist financial brands.
In the food, consumer and household categories, Maliban and Maliban Savoury, Motha, TipiTip, Fortune, Highland, Elephant House ICE CREAM and Flora point to the enduring strength of brands that have become part of everyday life – from nutrition and indulgence, to hygiene, care and comfort.
Meanwhile, heritage brands such as SIDDHALEPA show how authenticity and cultural roots remain powerful assets, while Samsung and mastercard highlight the relevance of global brands to Sri Lankan consumers.
Other brands that shine a light on heritage include CIC and Tokyo Super, while Eva and moose CLOTHING COMPANY pride themselves on being renowned for quality, and earning the trust of consumers.
As for the automotive sector, BAJAJ earned Superbrands status in 2025 for top of the mind recall among other attributes.
In hospitality, HERITANCE and Hilton COLOMBO represent service led brand equity, together with CIMA, while MÄGA and HOME LANDS hail from sectors that reflect credibility and delivery, which are central to brand perception.
And last but not least, tv Derana underlines the influence of media brands while VISION CARE demonstrates the value of specialist service brands that combine accessibility with professional trust.
The return of Superbrands Sri Lanka came at a time when branding was being tested in practical ways – today’s consumers are more value conscious and informed, and less willing to accept lofty claims at face value.
It is fitting therefore, that this tribute to Sri Lanka’s 2025 Superbrands takes centre stage in LMD’s 32nd anniversary edition – it is a celebration not only the LMD’s enduring legacy but also the brands that have grown alongside Sri Lanka’s pioneering business magazine.
So with Superbrands Sri Lanka back in the picture, the spotlight returns to a vital question: what makes a brand not merely known but chosen, remembered and respected?
The answer lies in the performance, promise and emotional connection these brands have sustained with remarkable consistency.
So as Superbrands returns for 2026, its relevance is clearer than ever: it is not only a celebration of past achievements but also a timely reminder that in today’s marketplace, trust remains a brand’s most valuable asset.
– Compiled by Tamara Rebeira
