THE BRAND STORY
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SPONSOR PROFILE
The story of Bank of Ceylon (BOC) began at a time when the need for an indigenous banking institution was felt by the people of Sri Lanka.
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MOST VALUABLE BRANDS PROFILE
Established in 1985 as a company limited by guarantee by seven founding stockbroker firms that took over stock market operations
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SPONSOR PROFILE
SriLankan Airlines – Sri Lanka’s national carrier and a member of the oneworld alliance – is an award-winning airline with a reputation
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SPONSOR PROFILE
Incorporated in 1987 under the patronage of Deshamanya Dr. Lalith Kotelawala, Seylan Bank is a leading private sector banking institution
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THE VOYAGE
Charting a Course Tracing the 18 year journey of the Brands Annual and developments in the local branding landscape When Sri Lanka’s first brand league table was published by LMD…
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MARKETING MILIEU
Strong brands fuel the economy in numerous ways. At a time when the country is in need of foreign direct investments (FDIs), creating
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CUSTOMER EXPERIENCE
As a world leading independent brand valuation consultancy, Brand Finance plays an important role when it comes to connecting
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THE GOLD STANDARD
“Understanding the purpose of the existence of a brand is at the core of enhancing brand value because it sets the direction for everything
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BRAND INVESTMENT
Commenting on the 18 years of the publication of Sri Lanka’s Most Valuable Brands in the Brands Annual, Sujeewa Rajapakse says that
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BRANDING FOR VALUE
Discussing the impact of Sri Lanka’s Most Valuable Brands listing, Hemaka Amarasuriya says: “Over the years, Brand Finance and LMD
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