EMERGING MEDIA
Q: How does Emerging Media differentiate itself in Sri Lanka’s ad industry?
A: Brand visibility and perceptions are key components that determine the success and existence of any organisation. In a market that is diluted with countless alternatives, each brand should look to create a definitive characteristic that appeals to customers if they are to be chosen above the rest.
Emerging Media aims to enter the picture as the ideal partner to display a company’s grandeur across a multitude of platforms, thereby enabling the brand to reach a diverse audience.
The perfect combination of technology, insights, creativity and analytical expertise powers Emerging Media’s determination to offer clients the ultimate brand experience in the outdoor digital space.
And the inherent goal of empowering clients by providing innovative and competitive location-based digital advertising solutions while delivering optimal customer satisfaction drives the company to achieve its overarching vision.
Emerging Media aspires to be positioned as the symbol of Sri Lanka’s location-based digital display advertising through an innovative and futuristic approach.
A workforce comprising 55 employees who specialise in marketing, public relations and communications, events, operations and maintenance, finance and accounting, production, human resources and legal, and IT is geared to steer Emerging Media beyond the ‘new normal.’
Q: And how does Emerging Media plan to help enhance brand visibility?
A: As a company that has thrived in an evolving landscape for a decade, Emerging Media takes pride in saying it has earned fame and recognition as the largest outdoor digital display organisation in the country.
We have directly contributed to Sri Lanka’s transformation by installing giant screens in prominent locations and possess an array of hoarding sites in strategic locations.
As a market leader in the outdoor advertising sector, we also have a diversified network of indoor advertising locations. Our portfolio encompasses solutions such as an indoor and outdoor LED screen network, hoardings, events, device marketing, e-concierge solutions and so on.
Shopping malls, cafes and restaurants, railway stations, airports, hospitals and pharmacies, salons and gymnasiums are hotspots for potential customer touch points. Emerging Media has installed LED TV screens in such locations.
Brands have the opportunity to relay their messages to an impressionable audience on big screens. For example, commuters travelling to and from work, families doing their grocery shopping, people waiting their turn for haircuts, and others taking a break from tiring workouts would glance at the screens and be greeted with cleverly crafted advertisements.
People make mental notes of these messages and the advertised organisations pop into their minds whenever an associated need arises due to the previously established familiarity.
The constant visibility and exposure to a diversified audience will grant a business the luxury of building a loyal and high profile clientele.
Q: And what measures has the company taken to establish its legacy?
A: We look to create mutually beneficial partnerships that provide lucrative dividends to all stakeholders.
Emerging Media has played crucial roles as the official outdoor digital media partner for notable authorities, events and organisations – viz. Sri Lanka Police, Global Village organised by AIESEC in University of Colombo, the Chartered Institute of Management Accountants (CIMA) and Colombo Fashion Week (CFW).
The company has also partnered with a plethora of iconic household brands, retail outlets, radio and TV stations, banks and financial services institutions, digital platforms, hotels and residencies among others.
Q: So what are the organisation’s notable achievements?
A: Accolades and recognition are inevitable for an organisation that has withstood the test of time, and remained a pioneer in the industry for a prolonged period – Emerging Media is no exception.
Emerging Media has been the proud recipient of the World Marketing Congress’ Brand Leadership Award in 2019 and Outdoor Agency of the Year award in 2020; the Best Innovation in Emerging Technologies award at CMO Asia’s Innovation Excellence Awards; Entrepreneur of the Year in the Advertising, Marketing and PR category at the Asian Leadership Awards in 2019; and Silver awards in the Local Brand of the Year and SME Brand of the Year categories at the SLIM Brand Excellence Awards in 2019 and 2020 respectively.
Q: Could you outline Emerging Media’s brand promise?
A: Premium quality, prime locations and prominent visibility are the three Ps that our company looks to offer its growing clientele.
Consumer experience and familiarity have grown in tandem with the evolution of Emerging Media. It has provided us with knowledge in relation to the dynamics and continuously developing nature of advertising and branding.
We intend to redefine the industry we operate in and play our role in the evolution of brand communications.
