BRANDS ANNUAL 2021
-
BRAND VALUE
In late 2020, the 13th annual edition of the Global Innovation Index (GII) was released by the World Intellectual Property Organization
Read More » -
BRAND OPTIMISATION
Optimising value in shrinking markets Ruchi Gunewardene elaborates on what it takes to build strong brands during these difficult times As businesses struggle to cope with shrinking markets, brand managers…
Read More » -
ADAPTABLE BRANDS
As Sri Lanka heads towards a resurgence of infections, a little over 12 months after the first wave, uncertainty is now the standard. As brands
Read More » -
RESPONSIVE BRANDING
The pandemic that suddenly swept through the world was a global health threat that had dire economic consequences on the ordinary citizen
Read More » -
MADE IN SRI LANKA
A nation’s economic prosperity and sustainability is often associated with the ownership of powerful brands. Many of the world’s
Read More » -
MOST LOVED BRANDS
Building resilience through love Sri Lanka’s 125 most loved brands What a tumultuous year it has been. In modern times, never has there been a year that’s led to so…
Read More » -
THE ANNUAL REVIEW
Brand resilience amid market turmoil Ruchi Gunewardene and Aliakber Alihussain review the results in this edition of the Brands Annual The introduction to the last edition’s review noted how tumultuous…
Read More » -
THEME FOR THE YEAR
Resilient brands As noted in the Foreword to this edition of the Brands Annual, 2020 was a year like no other with businesses the world over facing their toughest test…
Read More » -
FOREWORD
Year 2020 was like no other, putting all businesses across the world to their toughest test – from the impact of COVID-19 on economic
Read More »
