BRAND VALUE
In late 2020, the 13th annual edition of the Global Innovation Index (GII) was released by the World Intellectual Property Organization
BRAND OPTIMISATION
Optimising value in shrinking markets Ruchi Gunewardene elaborates on what it takes to build strong…
ADAPTABLE BRANDS
As Sri Lanka heads towards a resurgence of infections, a little over 12 months after the first wave, uncertainty is now the standard. As brands
RESPONSIVE BRANDING
The pandemic that suddenly swept through the world was a global health threat that had dire economic consequences on the ordinary citizen
MADE IN SRI LANKA
A nation’s economic prosperity and sustainability is often associated with the ownership of powerful brands. Many of the world’s
MOST LOVED BRANDS
Building resilience through love Sri Lanka’s 125 most loved brands What a tumultuous year it…
THE ANNUAL REVIEW
Brand resilience amid market turmoil Ruchi Gunewardene and Aliakber Alihussain review the results in this…
THEME FOR THE YEAR
Resilient brands As noted in the Foreword to this edition of the Brands Annual, 2020…
FOREWORD
Year 2020 was like no other, putting all businesses across the world to their toughest test – from the impact of COVID-19 on economic
