Since inception in 1962 as a state owned corporation, Sri Lanka Insurance (SLIC) has been uplifting its position as a people-centric insurer with a legacy of financial stability and trust. Having rebranded itself as SLIC in 2018, the business is known for its vibrant brand, strong core values, innovative culture, pioneering products, streamlined processes and use of technology. Driven to be the nation’s first choice for risk protection and life investment optimisation, SLIC offers a diversified portfolio of life and general insurance solutions to multiple customer segments across a network of 158 islandwide.

Q: What does ‘corporate respect’ mean to your organisation?
A: Corporate respect is an integral component of an organisation’s existence and encapsulates its purpose of being.

SLIC is the largest and strongest insurer in Sri Lanka with over six million policies under its belt. Yet, I believe the respect that we have earned surpasses all these achievements.

Chandana L. Aluthgama
Chief Executive Officer

Especially today, when Sri Lanka is facing one of its worst economic depressions, respect will be a bond that connects us with all of our customers and stakeholders – for them to know that we will stand by and empower them.

Q: What are the main attributes of your company’s image?
A: I believe the attributes that define SLIC are trust, stability and customer-centricity. We have garnered the trust of Sri Lankans by protecting millions of lives and properties over the past six decades.

SLIC is driven to fulfil its responsibility to safeguard the nation, regardless of any challenges – be it pandemics, global recessions or local depressions – and people trust us to do that. Instilling trust in our customers is an essential brand investment, which we must uphold, and one that will accelerate the business as well as the economic recovery of the nation.

Further, people choose us to be their insurance partner as we have been delivering our promises and have stood with them through defining times.

SLIC’s asset base amounts to Rs. 268 billion, which affirms our financial stability and strength. We were also the first insurer to receive and retain an ‘AA(lka)’ Fitch rating for long-term financial stability in the country.

In addition, we uphold customer-centricity in all we do. We have aligned our services and products to cater to customers’ ever-changing consumer dynamics. SLIC has also digitalised its processes to uphold customer convenience, which is at the heart of every development – be it regarding products or processes.

Q: How can ‘corporate respect’ help organisations to power throughcrises?
A: We believe that respect comes with great responsibility towards our customers, society, country and all stakeholders. Sri Lanka is witnessing an unprecedented time; and as an insurer, we believe that our responsibility is to safeguard the nation and its people.

During defining times, people tend to expect corporate entities that earned their trust and respect to be strong, as well as reliable partners they can count on. SLIC has been at the forefront when it comes to national emergencies. During the past two and a half years when Sri Lanka was battling the pandemic, we took the lead to support our people through various initiatives.

As a result of our unfailing support to Sri Lankans, this year we were awarded the ‘Most Loved Insurance Brand’ for the life and general categories and the ‘Most Loved Insurance Brand’ for the fifth consecutive year – a testament to the nation’s trust in us.

Q: How does respect within the workplace help nurture admiration for an organisation?
A: Respect cannot be won overnight; but once established, gaining respect has long-term benefits.

We invest significant efforts and resources to uplift our human resources, which has led us to being recognised as a ‘Great Place to Work.’

Our greatest strength is our people – they are the ones who deliver our promises. Continuing our efforts to take care of them during the pandemic, we are now taking all measures possible to support them during these challenging economic times.

SLIC ensures that all staff benefits are provided and that our intermediaries – agents – are also provided with support services and allowances.

Enriched by consumers’ trust in its ability to protect the nation, SLIC is powered with end-to-end digitalisation to introduce innovations consistently across products and processes. Evolving in tandem with changing consumer dynamics, the insurer prioritises utmost customer convenience through flexibility and customisation.

QUICK-FIRE ROUND

Three recommendations to revive Sri Lanka’s economy
Support, empower and enrich Sri Lanka’s small and medium enterprises sector.
Expedite digital transformation to increase efficiency across all economic sectors and reduce costs.
Form collaborations between the public and private sectors to achieve sustainable economic growth.

Three most admired global business leaders
Colin Powell
Sir Richard Branson
Mary Barra

Telephone 2357000  |  Email email@srilankainsurance.com  |  Website www.srilankainsurance.com