PAN ASIA BANK WINS SOUTHEAST ASIA’S BEST CUSTOMER ENGAGEMENT TEAM TITLE, GRAND PRIX AND 4 GOLDS AT ACEF GLOBAL AWARDS
Pan Asia Bank yet again reinforces its position as one of Sri Lanka’s most awarded and innovative financial institutions by securing multiple international honours at the prestigious 15th ACEF Global Customer Engagement Awards 2026, including a coveted Grand Prix recognition for excellence in customer engagement. Held annually, the ACEF Global Customer Engagement Awards recognise outstanding brands and organisations across the world for innovation, creativity and effectiveness in customer engagement strategies. Pan Asia Bank emerged among the top winners at this year’s awards, demonstrating excellence across digital engagement, social impact and integrated campaign execution, securing four Gold Awards across highly competitive categories.
The Pan Asia Bank Corporate Campaign won Gold for Best Use of Television + Digital Synergy as well as Gold for Best Use of Data or Insights in TV Campaign Planning, highlighting the Bank’s ability to combine strategic insight with impactful storytelling and integrated customer communication.
The Bank’s sustainability-focused digital initiative, One Click Thousand Trees, received Gold under the category of Best Cause / Social Awareness Campaign on Social Media, underscores its efforts to connect digital engagement with environmental action and community impact.
Further strengthening its digital leadership credentials, Pan Asia Bank’s Digital Customer On-Boarding initiative won Gold for Best Social Media Campaign for Customer Service / Response Management, reflecting the Bank’s focus on delivering seamless, technology-driven customer experiences while promoting digital accessibility and convenience.
The Bank’s digital onboarding platform, which enables customers to open accounts within minutes through a completely paperless process, has transformed the onboarding experience while improving digital literacy and customer empowerment. Complementing this, the Bank has continued to expand API-driven services, digital payment solutions and customer-centric engagement campaigns that create more seamless interactions across every touchpoint.
Commenting on the achievement, Sirimevan Senevirathne – Head of Marketing Pan Asia Bank said: “These awards reflect the strength of a marketing approach that is rooted in understanding our customers and creating relevant, impactful experiences across every stage of their journey. We are particularly encouraged to see our work recognised across multiple categories, as it validates our commitment to combining creativity, insight and innovation to deliver campaigns that not only drive business outcomes but also create meaningful value for the communities we serve.”
Adding further, Naleen Edirisinghe, Director/Chief Executive Officer of Pan Asia Bank, stated: “Winning multiple Gold Awards alongside the Grand Prix recognition is an extremely proud
moment for Pan Asia Bank. These awards reflect the depth of our commitment towards creating meaningful, engaging and future-ready customer experiences. The Grand Prix recognition especially validates the progress we have made in placing customer engagement at the heart of our transformation journey.
As Pan Asia Bank celebrates over 30 years of trusted banking, these recognitions further underscore its evolution into a digitally enabled, innovation-driven and sustainability-focused institution committed to delivering exceptional customer experiences at every touchpoint.
