BRANDS ANNUAL
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May- 2024 -28 May
MUTUAL FULFILMENT
A brand fundamentally exists in the consumer sphere because it has the capacity to build relationships
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27 May
COMMUNITY BUILDING
Great brands have three key features. First, they have a blueprint or playbook that ensures consistent narrative. This means that
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27 May
CRAFTING AN IDENTITY
Storytelling has been and will continue to be at the heart of the creative industry. Our job is curating brand stories; and today
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27 May
HUMANE QUALITIES
Credibility is built by living up to the brand’s promise. While it is possible to build a brand on the basis of hype, this can only bring
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27 May
EMOTIONAL RESONANCE
Renowned brands maintain consistency across all touch points including visual identity, messaging and customer experience
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21 May
NATIONAL BRANDS
Across a history spanning more than 2,500 years, it has been called Taprobane, Serendib, Ceilão, Zeylan and Ceylon at various
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21 May
BRANDS EXPOSITION
The significance of branding in business cannot be overstated. Beyond mere logos and colours, a brand embodies the very
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21 May
THE MOST LOVED
Having navigated a period of uncertainty and adversity, businesses are seemingly emerging more resilient and determined than
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20 May
PREFACE
Amazon Founder Jeff Bezos once said that “your brand is what people say about you when you’re not in the room.” This is the core
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Jul- 2023 -20 July
