BUSINESS FORUM
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MARKETING PROFESSION
In my experience, brand building forms the core of any organisation, be it a small business or large corporate. The brand must run in
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MARKETING PROFESSION
Shanil Perera TIME TO REALIGN Crossing over to a new era of global consumerism Marketing profession today A dynamic profession driven by rapidly evolving consumer trends and behaviours. Three strengths…
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INSURANCE SECTOR
As the world fights COVID-19, the impact is being felt across economic segments with Sri Lanka’s insurance sector also
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SME SECTOR
Approximately 80 percent of Sri Lankan businesses are SMEs, generating employment of 50 percent and contributing
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RETAIL SECTOR
Consumption levels remained low through 2019/20 with volume declines in many categories and visible value growth
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FINANCIAL SERVICES INDUSTRY
Digital marketing has made it possible to leverage the value of big data to understand customers better
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HOSPITALITY SECTOR
Competitive and evolving with experiences that make guests feel good, special and deserving, and extend beyond physical presence
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INSURANCE SECTOR
The importance of conducting business on cyber based processes and platforms became apparent
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BANKING SECTOR
The last financial year was challenging for a number of reasons. Firstly, the economy was on a low growth trajectory, which brought about
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ACCOUNTANCY PROFESSION
The recent pandemic that struck the world underscores the need to think beyond where we are today by adopting technology and expanding our skillset
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