Q: St. Anthony’s Industries Group (SAIG) launched a new corporate identity with a new look. Tell us about the transformation…

A: St. Anthony’s Industries Group has recently undergone a significant transformation in our corporate identity. This change isn’t simply about a new logo – it signifies a deeper commitment to excellence, innovation and industry leadership.

Our roots trace back to the 1930s and over the years, we’ve expanded across various sectors. The new logo reflects this journey, blending our rich heritage with a forward-looking vision.

The main focus with this relaunch is ‘transforming industries.’ We’re determined to set new standards by bringing our diverse brands together under a unified identity. This enables us to leverage our strengths for positive change and innovation across all sectors.

We at SAIG are excited about the opportunities this transformation brings for the group including the impact it will have on the industries that we’re involved in. It’s a significant milestone, and we’re ready to make meaningful contributions to the country’s prosperity and innovation landscape.

Q: Can you elaborate on the story behind the new logo?

A: The genesis of the new St. Anthony’s Industries Group logo tells a captivating story of our dedication to transforming industries. Each element was carefully picked to reflect our mission and values – creating a visual narrative that vividly expresses our aspirations and commitment to ensuring better services.

Prominently featured is the star, representing the group’s strong sense of purpose and vision, which have guided us for eight decades with a commitment to excellence and innovation. The mountain element signifies stability and strong foundations, showcasing the resilience and enduring success of St. Anthony’s Industries Group.

Complementing these, the chevron signifies that we’re always moving forward, representing progress and growth. It also reflects a determination to face challenges for continuous excellence.

The new logo symbolises SAIG’s commitment to transforming industries through purpose, stability and a relentless pursuit of progress.

Q: Since its inception, SAIG has offered numerous consumer brands. What are some prominent brands that dominate today’s marketplace?

A: Certainly, within the organisation we have a robust collection of leading brands that stand out in today’s marketplace.

One of our flagship brands is Anton, which epitomises SAIG’s unwavering dedication to quality and cutting-edge innovation. Anton has garnered a strong reputation for reliability and top tier performance, solidifying its position as a key player in the market.

Our strategic approach involves consolidating a diverse range of sub-brands such as Anton Max, Armor, Griffin, NetZ, Thermo Alpha, Biocell, Polar and Volta under the SAIG umbrella, which showcases our commitment to excellence.

Over the years, SAIG has continuously understood customer needs and market trends, leading to the extension of our product portfolio. This diverse portfolio of our brands underscores the group’s dominance in today’s marketplace, setting industry benchmarks and demonstrating our forward-thinking approach to meeting the evolving needs of various sectors.

– Compiled by Tamara Rebeira
COMPANY DETAILS

Telephone: 680600 | Email: support@anton.lk | Website: anton.lk