REDEFINING SUCCESS, CERTIS LANKA REBRANDS AS SITREK GROUP

Certis Lanka, a pioneer in integrated security services, unveiled its new brand identity as SITREK Group, marking a significant milestone in its journey of over four decades. The grand reveal event took place on 4 April at the Cinnamon Grand Colombo, attended by esteemed guests, stakeholders and members of the media.

The transformation into SITREK Group represents a strategic shift towards reaffirming the group’s commitment to its core values of structure, integrity, trustworthiness, responsibility, excellence and knowledge. These pillars, ingrained in the essence of the group, symbolise its dedication to exceeding customer expectations while working towards becoming a fully Sri Lankan entity.

Minoli Wijesinghe, Joint Group Managing Directress of SITREK Group, remarked: “Evolving as the SITREK Group marks a tremendous opportunity for the company, making room for future expansion and growth, allowing us to further improve ourselves to serve our customers more effectively and efficiently.”

She expressed gratitude to customers for their unwavering support over the years, emphasising the group’s commitment to excellence.

Jeevaka Wijesinghe, Joint Group Managing Director of SITREK Group, highlighted the significance of the rebranding, stating: “Our new brand identity SITREK embodies the foundational principles that have guided us throughout our journey.”

He emphasised the group’s focus on investing in training, development programmes and technology to enhance service offerings, reaffirming the conglomerate’s commitment to setting industry benchmarks.

As part of the SITREK Group, SITREK Security Solutions, SITREK Technologies, SITREK Secure Logistics, SITREK Home Nursing and Swift Care, and SITREK Courier Services continue to excel in their fields.

For instance, SITREK Security Solutions takes pride in standing out as the market leader in manpower security services, boasting an unblemished record and cutting-edge technologies. Meanwhile, SITREK Secure Logistics ensures the safety and protection of assets through its top tier secure logistics services.

Furthermore, the commitment to innovation and diversification is evident as SITREK Group ventures into new fields. Notably, the group is venturing into AC installation and maintenance, property rental and buying services, and education, through initiatives such as the Identity College of Higher Education (ICHE), which offers caregiving programmes for passionate learners.

The transition to SITREK Group signifies not merely a change in name but serves as a reaffirmation of the group’s dedication to delivering unparalleled solutions in security, logistics, healthcare, technology and education, while embracing innovation and growth.

For more information, please visit www.sitrekgroup.com/about-us.

– Compiled by Allaam Ousman
COMPANY DETAILS

Telephone: 2557777 | Email: security@sitrekgroup.com | Website: www.sitrekgroup.com