Since inception, Prime Group has been lauded for its high, premium quality service standards and reliability. It is one of Sri Lanka’s much awarded and most valuable groups, and a market leader in real estate, owning the country’s largest land bank. With an ever increasing portfolio of lands, homes, high-rises and ultra-luxury apartments, Prime Group is a trend-setter on the real estate landscape. Its strong positioning is fuelled by the group being recognised as the first and highest credit rated real estate group in the country, having a reaffirmed rating of [SL] A with a ‘Stable’ outlook from ICRA Lanka.

Q: How should corporates invest in accruing respect among their stakeholders?
A: Earning the respect of our stakeholders – from customers to employees – requires the inculcation of mutual respect into a corporate’s strategy and its way of working so that it is practised at all levels of the organisation.

Sandamini Perera
Group Co-Chairperson

At Prime, we have designed our policies, processes and people deliberately in a manner so as to project our enterprise as a reliable entity to deal with for all stakeholders. Our purpose and focus in the business have been to create value consistently for all our stakeholders.

Chairman of Prime Group Premalal Brahmanage often communicates to our staff that if the purpose of doing a job is to create value for stakeholders consistently, we can rest assured of our continuity with the organisation as long as it lasts.

Q: What are some of the ways in which corporate reputation gives businesses a competitive edge?
A: We believe in two aspects that create such a competitive edge: a good reputation and the customer experience. With our products, customers make a relatively sizable lifetime investment.

As a result, they look for good, personal recommendations and positive ‘word of mouth.’ Despite how attractive the competitor’s offering becomes, customers tend to have a preference for us.

Q: How does respect within workplaces help to grow and nurture admiration for an organisation to become an employer of choice?
A: A respectful workplace means that everyone is given equal opportunities to perform. No preferential treatment is given to one above another, thereby taking performance alone into consideration for recognition and elevation.

At Prime, we go by the norm that ‘Prime’s Pride is People.’ We strongly believe that our success is owed to our people. Mutual respect is exercised when we demonstrate genuine concern for the needs of every person. We always treat others the way we would like to be treated.

We respect everyone’s ideas; and often, it is the ‘message’ that takes precedence over the ‘messenger.’ The idea generation platforms we have established give confidence to our staff to share their opinions freely, which is crucial for the betterment of the enterprise. Hence, staff members feel that they play a vital role in the success of the organisation.

That’s why we have won the ‘Great Place to Work’ award consecutively for several years; establishing the fact that in our category, we are the preferred choice for potential candidates to join and grow their careers.

Q: What are the main attributes of your business’ image?
A: In our business, people make long-term investments with their hard-earned money with the intention that the asset will continue to appreciate significantly year on year. Therefore, the business’ image takes prime importance in the customer’s assessment of who they will work with.

Over the years, we have built our corporate image around three main attributes: commitment to live up to core values; ability to deliver our promise; and authenticity to create a great customer experience.

As the leaders of Prime, we – along with our staff – set high standards whilst monitoring their implementation and expected outcomes, and taking needed corrective measures to protect our corporate image. I believe that creating value for customers in all aspects should be engrained at policy design level and not merely when remedying a customer’s negative experience.

We believe our brand attributes are the specific characteristics and qualities we demonstrate, by and large, to build lasting emotional bonds with our stakeholders.

Prime Group prides itself on being armed with a team of highly engaged employees and senior management. With a reputation for handing over projects to consumers as promised and without compromising quality standards, the Group is keen to develop the local real estate sector to be a key driver of economic growth.

QUICK-FIRE ROUND

Three recommendations to revive Sri Lanka’s economy
Instil a sense of ownership in policy makers and governing bodies to ensure accountability.
Develop necessary infrastructure to fuel the growth of private sector businesses.
Counter corruption at every level across the nation to instil good governance for all.

Three most admired global business leaders
Elon Musk
Sir Richard Branson
Indra Nooyi

Telephone 2699822  |  Email info@primelands.lk  |  Website www.primelands.lk