LEISURE SECTOR
Suresh Rajendra
EXPERIENTIAL REALITIES
Why sustainable tourism has the potential to boost our leisure prospects
Evolution of the leisure sector over the past decade
It underwent a remarkable transformation with a shift to experiential tourism for authentic and immersive experiences.
Innovation’s role in creating unique leisure experiences
Diversification led to the birth of new segments ranging from ecotourism and cultural tourism, to wellness, adventure and culinary tourism.
Core strengths
Our greatest strength is our people and then comes Sri Lanka’s diverse destinations.
Key challenges
Creating a destination marketing campaign that positions Sri Lanka in key markets as a leading leisure destination.
Considerations while doing so
Taking into account the intense competition in our region.
Other impediments
Addressing the impact of skilled migration.
Solutions to the barriers we face
Prioritising structured, transparent and consistent communications through targeted strategies to create greater awareness.
Objective of this approach
To rebuild confidence in Sri Lanka in key markets.
Strategies to rebuild confidence
Investing in employee wellbeing and continuous training, and offering competitive employment opportunities to drive service excellence on a par with the region.
Emerging trend
Travellers seeking destinations and experiences that promote physical and mental wellbeing.
Recent developments
The emergence of wellness resorts, yoga retreats and holistic travel packages.
Importance of customer feedback
Provides useful insights into guest preferences, helps identify areas for improvement and fosters a culture of continuous improvement.
Strategies to improve visitor experiences
Data driven insights help cater to individual preferences, and provide curated and bespoke experiences for guests.
Influence of technology
From AI driven chatbots for guest assistance to virtual reality experiences, technology improves guest convenience, accessibility and engagement.
Ensuring safety in leisure events
By collaborating with local authorities, and the adoption of international safety standards with robust security protocols, staff training and advanced surveillance systems.
Importance of communication
Effective communication will ensure that guests are aware of the safety measures in place – and that they will offer a sense of security and loyalty.
Key to thriving leisure destinations
Those that excel in offering diverse, authentic and personalised experiences while preserving their natural and cultural heritage.
Factors to prioritise
Sustainability, innovation and personalised service.
Impact on the community
The creation of direct and indirect employment, supporting local businesses and boosting infrastructure development enhances the lives of local communities.
More positive outcomes
It serves as a bridge for cultural exchange and contributes to the conservation of the country’s heritage.
Outcome of sustainability practices
Sustainable practices not only preserve our natural and cultural assets, but also attract conscientious tourists and open doors to new travel segments.
Scope of sustainability in Sri Lanka
The scope is broadening with greater connectivity and better commitment to sustainability.
Opportunities for growth
The emergence of niche tourism segments such as wellness, adventure and cultural tourism offer opportunities for growth.
Strategies to propel growth
Collaborative destination marketing efforts, improved infrastructure and enhanced connectivity.
Ways forward
Continuous education and training, staying updated with global industry trends and best practices while nurturing a culture of innovation.
Career opportunities
A passion for hospitality that’s complemented by adaptability and a strong commitment to customer satisfaction will make a career in hospitality more rewarding.
Leisure sector potential
Sri Lanka’s leisure sector has the potential to be a powerful driver of sustainable economic growth and cultural preservation.
Its future
Sri Lanka’s distinct combination of natural beauty and cultural heritage can position it as a premier choice for travellers seeking an immersive experience.
Vision for Sri Lanka’s leisure sector
Sri Lanka becoming a world-class leisure destination that’s renowned for its sustainable practices, diverse experiences and exceptional hospitality.
Mission to accomplish such a vision
To position the sector in a way that it contributes significantly to the country’s prosperity.
Mantra for success
Success in the leisure sectorlies in the art of blending tradition with innovation.
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