With three generations of commitment, Colombo Jewellery Stores (CJS) has evolved into a symbol of luxury, a bastion of enduring sophistication and an emblem of design brilliance. Since its establishment in 1922, CJS has been built on principles of quality, innovative fashion and an unwavering pursuit of excellence. Guided by a value system that champions ‘quality without compromise,’ CJS is driven by its founder Thaha Cassim’s visionary passion for exquisite precious gems and a discerning sense of style. Recognised for its unparalleled craftsmanship, CJS today stands as the epitome of luxury, fashion and excellence.

Q: What does it take to earn and maintain ‘corporate respect’ today?

A: Earning and maintaining corporate respect today requires a multifaceted approach. Firstly, businesses must demonstrate strong ethical standards and integrity. Transparency and accountability are paramount as stakeholders increasingly demand openness and honesty.

Secondly, they must adapt to changing circumstances and remain agile in their strategies. This includes being responsive to customer needs, market trends and regulatory changes. Those that innovate and stay ahead of the curve are more likely to earn respect.

Thirdly, CSR plays a crucial role. Companies that actively contribute to their communities and minimise environmental impacts are viewed more favourably. This extends beyond philanthropy to include sustainable business practices, and commitment to social and environmental stewardship.

Finally, effective communication is the key. Businesses must articulate their values, mission and actions, clearly and consistently, to build trust and credibility with stakeholders.

Q: How does one earn respect internationally? 

A: A strong focus on quality and excellence in products or services is crucial. Consistently delivering high quality offerings builds trust and credibility with international customers and partners.

Companies must also demonstrate adaptability, and a willingness to understand and respect local cultures and business practices in the markets they enter. This includes having a diverse and inclusive workforce, which can navigate and understand the nuances of different markets.

It’s also important to maintain strong ethical standards and integrity. Operating with transparency and honesty helps build a positive reputation that transcends borders.

Effective communication and branding are vital. Companies must be able to articulate their value proposition and brand identity clearly, to resonate with international audiences.

Successful international expansion often requires strategic partnerships and collaborations.

Akram Cassim
CEO

Q: How should biz entities instil environmental, social and corporate governance (ESG) practices in their operations?

A: Corporates can enhance their reputation and contribute to a more sustainable business environment by implementing ESG practices.

Key steps include securing commitment from top management, developing clear ESG policies, setting measurable goals, engaging stakeholders, investing in sustainability, promoting social responsibility, ensuring good governance, monitoring and reporting progress, and continuously improving practices.

This approach integrates ESG principles into strategy, aligns with stakeholder expectations and drives positive societal impact.

Q: What are the key attributes of your company’s image?

A: I believe that Colombo Jewellery Stores (CJS) stands out due to its unwavering commitment to quality, exceptional craftsmanship and a forward-thinking approach.

In addition to a dedication to excellence in jewellery, we have actively participated in supporting various environmental causes. This commitment stems from our belief that as a luxury brand, we have a responsibility to give back to the community and protect the environment.

CJS has not merely remained a brand but transformed into an institution that shapes the industry and influences its audience. Through our continuous efforts to uphold the highest standards of quality and innovation, we have set new benchmarks and redefined standards of excellence.

Our journey from being a brand to becoming an institution reflects an enduring commitment to excellence and our vision for the future.

QUICK-FIRE ROUND

Three vital ingredients that earn corporate respect

Product excellence and adapting to evolving fashion trends
Exceptional service
Commitment to ESG and CSR initiatives

Three global organisations that you respect  

Hublot
Nike
Bulgari

CJS exemplifies luxury and excellence in its unwavering commitment to quality and innovation. Upholding ethical standards and embracing corporate social responsibility, CJS continues to set benchmarks, earning respect and admiration locally and internationally. Its vision for the future ensures ongoing influence and leadership in the jewellery industry.

Telephone 2597584 | Email jewellery@cjs.lk/watches@cjs.lk | Website www.cjs.lk