BRITOL AND GP CERTIFIED DRIVE A REVOLUTIONARY SHIFT WITH THE INTRODUCTION OF CERTIFIED RECYCLED PLASTICS IN FMCG PACKAGING
In a revolutionary step towards sustainable manufacturing, reducing plastic pollution and creating local jobs,, Britol and the Antler Group of Companies partnered with GP Certified to integrate certified recycled plastics into large-scale production of their products.
This initiative marks a significant milestone in the plastics and recycling industry. Most brands in Sri Lanka use virgin plastics to produce their plastic packaging – everything from a shampoo to a toilet bowl cleaner is packaged in a bottle made with plastic that is imported, used once and discarded. Marking an impactful departure from business as usual, the Antler Group of Companies now uses safe, ethically produced and cost-effective GP Certified recycled plastics to replace up to 40% of the imported virgin with locally recycled plastics in some of their Britol range of products. .
Speaking on the milestone, Ms Ashani Jayasinghe, the Chairman at Antler Group of Companies stated that “For over 4 decades, sustainability has guided Antler’s journey, shaping how we innovate, manufacture and lead. Through the GP Certified programme, Antler and Island Climate Initiative is setting new standards. A standard that enables manufacturers, partners and communities, to take part in a circular environmentally responsible system.”
Echoing this sentiment, Mr. Chaminda Rajapakse, Managing Director of GP Certified, expressed: “This partnership with Antler represents a critical step in mainstreaming certified recycled plastics within the FMCG sector. This milestone directly supports the rollout of Extended Producer Responsibility (EPR) in Sri Lanka by providing FMCG companies with a credible, local compliance pathway. GP Certified enables brands like Britol to meet EPR obligations through verified recycled content, traceability, and accountable downstream processing, reducing reliance on offsets or non-circular disposal. By linking compliant producers with certified recyclers, GP Certification helps translate EPR from a regulatory requirement into a practical, scalable market mechanism that strengthens domestic recycling and closes the loop.”
This collaboration underscores the shared vision of GP Certified and Antler to drive the circular economy forward, inspiring industries to embrace certified recycled materials as the new norm.
This initiative was supported by the PLEASE project which was funded by the World Bank and implemented by the South Asia Co-operative Environment Program (SACEP).
