CHAMPIONS OF SUSTAINABILITY

Akila Wijerathna underscores the role that youth can play in food security

Young entrepreneurs are boldly embracing the challenges and opportunities presented by the agricultural sector. They are harnessing cutting-edge technologies, leveraging data driven insights, and implementing sustainable practices to revolutionise farming and agribusiness.

Their passion for agriculture and an innate ability to adapt to rapidly changing environments have positioned them as catalysts for transforming how we grow, distribute and consume food.

The appeal that agriculture holds for such youth is multifaceted. Primarily, the pressing need to address global food security challenges and create a more sustainable future has resonated strongly with the younger generation.

In addition, they recognise “the significance of agriculture in addressing hunger, reducing waste and mitigating the environmental impact of food production.

Moreover, integrating technology and innovation into the agricultural landscape has made it an attractive field for tech savvy entrepreneurs who are seeking to apply their digital skills in a tangible and meaningful field.

Furthermore, social entrepreneurship and the rise of conscious consumerism have opened doors for young agricultural entrepreneurs to address societal and environmental issues through their ventures.

From organic farming practices and regenerative agriculture, to fair trade initiatives and farm to table models, young agricultural entrepreneurs (a.k.a. ‘agripreneurs’) are championing ethical and sustainable approaches that resonate with the values of conscientious consumers.

However, these agripreneurs face many challenges as they navigate a traditionally conservative sector. Access to capital, land and resources, and a lack of established networks and mentorship opportunities, can hinder their progress.

Overcoming these hurdles requires collaboration among governments, financial and educational institutions, and sector stakeholders, so that the necessary support, training and resources needed for nurturing ideas and fostering growth can be provided.

Youth present a significant advantage as their entrepreneurial spirit and capacity for innovation have the potential to invigorate and elevate local economies. This holds particularly true for the agriculture sector where the integration of advanced technologies and inventive farming methods can greatly amplify its productivity and efficiency.

By integrating technology into agriculture, productivity can be improved and obstacles overcome. Simultaneously, these technological advancements have the potential to show young people that agriculture holds promising and lucrative business prospects.

Technology such as smartphones and internet-based digital tools are injecting new energy and possibilities into agricultural practices on a global scale. These tools and strategies can tackle various challenges that threaten the future of our food supply – including limited arable land, unpredictable weather patterns and periodic farm food losses.

Furthermore, they can demonstrate the viability and profitability of agricultural business opportunities, and stimulate youth to pursue careers in agriculture. And the private sector can play a crucial role in encouraging youth involvement in agribusiness by offering incentives and support mechanisms.

These should include internships, apprenticeships and training programmes that are designed to equip young individuals with the skills and knowledge needed to lead and manage agribusiness ventures.

Moreover, private sector businesses are the primary source providing farmers with access to essential resources such as seeds, fertiliser, pesticides and farm machinery. Therefore, employment in such organisations can be appealing to youth who are seeking agricultural opportunities beyond traditional farming.

However, it’s important to note that such opportunities aren’t always readily available. This highlights the need for increased collaboration between the private sector, government and educational institutions, to expand and diversify avenues for youth engagement in agribusiness.

Youth entrepreneurship in agriculture can create new job opportunities, particularly in rural areas where it is significant in an economic sense. This helps combat youth unemployment and fosters inclusive economic growth.

Additionally, young entrepreneurs will bring fresh perspectives and innovative ideas to the agriculture sector, leading to the adoption of sustainable practices and integration of technology. This fosters efficiency, productivity and resource conservation.

Moreover, by equipping young agripreneurs with the necessary skills and knowledge, they can build successful and sustainable agribusinesses, and create opportunities for decent work.

Ultimately, youth entrepreneurship in agriculture will enhance rural development, alleviate poverty, ensure food security and drive sustainable economic growth.