TRANSFORMING TOWARDS A GLOBAL IDENTITY

Q: How does the global recognition from Global Brands Magazine (UK) cement Advantis’ credentials?

A: Being recently honoured as the ‘Best Transportation and Logistics Company’ in Sri Lanka and South Asia by Global Brands Magazine (UK) has garnered notable recognition for Advantis in the sector.

This accolade signifies the brand’s triumph in the regional arena as the group relies on unwavering dedication, adapting to market intricacies while actively shaping and influencing them through strategic foresight and operational excellence.

As the transportation and logistics arm of leading blue-chip multinational conglomerate Hayleys, the Advantis Group carries a rich legacy of over six decades in operations.

Today, we are recognised in the sector for providing the most comprehensive and diverse portfolio of transportation and logistics services in the region.

Q: Could you shed light on how Advantis’ brand journey powers its growth trajectory?

A: Our purpose at Advantis is to provide inspiring solutions that connect people with opportunities and enrich lives. As a diversified organisation, we offer comprehensive end-to-end solutions, equipping us to navigate the complex challenges of our sector.

Amidst the rapid growth of the transportation and logistics sector in Asia, driven by expanding economies, population growth and a burgeoning middle class, we recognise significant potential. We strategically entered regional markets at the right time, aligning with well-suited local partners and are dedicated to a targeted strategy for sustained regional growth.

As a group, Advantis stands at a crucial juncture, requiring a proactive strategy rooted in a deep understanding of emerging trends, market dynamics and innovative technologies.

Demonstrating a commitment to continuous learning and staying at the forefront of sector advancements is a crucial, long-term objective of the team.

Q: How does Advantis navigate diverse markets?

A: Advantis has strategically expanded into the vibrant market in Thailand, marking our presence in eight countries across South Asia and Southeast Asia, spanning India, Indonesia, Bangladesh, Myanmar, the Maldives, Singapore, Sri Lanka and Thailand.

Our expansion is more than merely geographical: it’s a commitment to forming local connections, comprehensively understanding diverse markets and delivering solutions that meet each region’s specific needs.

This adaptable, all-encompassing approach has established Advantis as a responsive, culturally attuned entity in the international business landscape.

Q: In what way does your people-centric approach inspire your employees?

A: Advantis’ distinct culture, admired even by competitors, is rooted in our people-centric approach. To enhance this, we initiated an employee led cultural assessment, culminating in the Advantis DNA project.

This project spanned over 20 months and engaged four generations of employees, emphasising the cultivation of the human touch and essential cultural aspects. The initiative consumed approximately 3,000 senior management hours.

I am proud to say that the group’s dedication has been acknowledged through its recent certification as a great workplace by Great Place to Work®.

Q: How do you see Advantis progressing as a brand?

A: Advantis is set to continue its growth in international markets with a particular focus on Asia, alongside a robust plan to diversify and enhance our offerings in the current markets.

Our commitment to innovation and continuous learning is exemplified through initiatives such as Advantis Ideastorm – an internal ideation platform that fosters creative ideas from our employees.

Additionally, Advantis Campus, our in-house corporate university, ensures continuous development of our employees. These programmes guarantee that we stay competitive and at the forefront of the ever evolving business world.

Our goal is to establish Advantis as the most diversified transportation and logistics solutions provider in Asia.

By combining our international expansion plans with innovation and a focus on technology enhanced productivity, we aim to set new industry standards and elevate Advantis to a leading position in the market.

– Compiled by Yamini Sequeira
COMPANY DETAILS

Telephone: 2167000 | Email: info@hayleysadvantis.com | Website: www.advantis.world