1. FLAGSHIP PUBLICATION
Our corporate profile revolves around the company’s flagship publication Lanka Monthly Digest (LMD). Today, it is the only magazine with Superbrand status in Sri Lanka; the only magazine to be ranked among the top 100 unlisted brands in the country; and the only Sri Lankan magazine to win a Global Commerce Excellence Award.
2. CORPORATE STATEMENTS
“To become the nation’s most respected and influential media organisation.”
“To be a benchmark for business in this country, cultivate a team of committed professionals, enhance the quality of life of team members who contribute to team performance, and contribute to the nation’s big picture.”
3. BUSINESS AGENDA
Sri Lanka’s ‘Voice Of Business’ strives to achieve excellence in business journalism that is comparable with the best magazines in the world. In Sri Lanka, it has pioneered concepts that are now benchmarks for other publications. LMD’s focus is uniquely on the big picture of Sri Lanka’s business landscape. This encompasses most of the burning issues which confront the nation – winning the peace, bribery and corruption, professionalism and ethics, politicisation, law and order, infrastructure, technology, productivity and poverty amongst others.
LMD was the only publication of its kind in Sri Lanka at the time it was launched. It continues to blaze a trail across the corporate landscape of this country.
LMD enjoys a monthly readership of around 30,000-40,000 (a print run of 5,000 copies on average, read by six plus people a copy). LMD’s target readership comprises business and opinion leaders, and senior managers and professionals. It is increasingly read by the academic and diplomatic communities, and civil-society organisations. LMD’s CYBER EDITION is available on the Web at www.LMD.lk
LMD covers the gamut of business, politics, current affairs and management, catering to corporate leaders, directors, managers and executives, as well as anyone who is interested in both Sri Lankan and international corporate, economic, financial, political and current affairs. The layout of the magazine is in the form of a digest, which consists of the following segments.
Contains Key Biz Indicators that include economic indicators such as stock market indices, interest and forex rates, price indices, and government debt and agricultural production, to name a few.
The LMD-Nielsen Business Confidence Index (or BCI) is the only measure of corporate sentiment in Sri Lanka. LMD’s monthly update is compiled in association with Nielsen and has been tracked for over two decades. The exclusive poll is based on a survey of 100 businesspeople in the City of Colombo, and compiled from answers to a series of questions on business conditions and expectations.
The magazine contains in-depth unbiased analyses and interviews with leading personalities in the corporate world, opinion shapers, key public figures and the next generation of business leaders.
LMD’s Business Forum segment focusses on critical issues that arise in Sri Lanka’s corporate landscape including unbiased opinions on problems that exist in major sectors of the economy and how they can be resolved.
LMD provides in-depth analyses of local and regional markets, and monthly industry updates.
The magazine also covers the latest trends in management including regular columns on leadership, IT, human resources, education and marketing.
In-depth accounts of local and international current affairs including an up-to-date news briefing from AFP.
LMD provides an unbiased analysis of international and national political affairs, painting a broad picture of state proceedings and international events. Political perspectives are compiled by both local commentators and through foreign correspondents.
The magazine prides itself on being fiercely independent and apolitical.
6. THE LMD STORY
A one of a kind coffee-table publication records the inside story of Sri Lanka’s pioneering business magazine, and the team behind LMD and its publishing house Media Services. The book commemorates LMD’s first 15 years and is retailed at leading bookshops.
7. ADVERTISER PROFILE
LMD boasts what is arguably the most high profile combination of advertisers in the nation’s print media (Refer ADVERTISER INDEX in LMD).
Subscribers receive a complimentary desk calendar each year. Readers are entitled to substantial discounts on books via the LMD-VIJITHA YAPA BOOK CLUB.
Some of the biggest names in business are LIFETIME SUBSCRIBERS to LMD, a unique concept pioneered by Media Services in July 2001. This subscription base now exceeds 1,800.
Regular competitions in the magazine offer hotel and retail vouchers, and numerous gifts to winners.
9. CORPORATE SUBSCRIBERS
LMD’s corporate subscribers include AIA Insurance Lanka, HSBC, Nations Trust Bank, Nestlé Lanka, Pan Asia Bank, and Sri Lanka Institute of Advanced Technological Education.
10. IN-FLIGHT READERSHIP
LMD is available in flight to Business Class passengers on SriLankan Airlines.
11. RETAIL SALES
The magazine is sold at leading bookstores and supermarkets islandwide.
12. VALUE FOR MONEY
Advertisers in LMD enjoy exclusive monthly coverage of company news via the magazine’s Advertiser Forum segment. This consists of exclusive press releases of new products, launches and activities of media interest.
13. PRE-PRESS AND PRINTING
Our chief printer Softwave has won awards for both excellence and merit in selected categories including the coveted Master Printer award. Both LMD and Living have featured prominently in these awards.
LMD has gained a reputation for innovation over the years. Some of its pioneering concepts and publications include the following.
THE LMD-NIELSEN BUSINESS CONFIDENCE INDEX (BCI)
Refer section 5 (Content).
SRI LANKAN OF THE YEAR
Launched in January 1996, this has been an annual feature ever since. Nominees have included Lakshman Kadirgamar (1995), Deshamanya Arjuna Ranatunga and the Sri Lankan cricket team (1996), Deshabandu Sanath Jayasuriya (1997), Deshamanya Ken Balendra (1998), Deshamanya Dr. Lalith Kotelawala (1999), Deshabandu Susanthika Jayasinghe (2000), Chandra Jayaratne (2001), Prime Minister Ranil Wickremesinghe (2002), K. N. Choksy (2003), Dayananda Dissanayake (2004), Sri Lankabhimanya Lakshman Kadirgamar (2005), Jayantha Dhanapala (2006), Wijeyadasa Rajapakshe (2007), Dr. Hans Wijayasuriya (2008), President Mahinda Rajapaksa (2009), Muttiah Muralitharan (2010), Kumar Sangakkara (2011), Pradeep Sanjaya (2012), Susantha Ratnayake (2013), the Sri Lankan Cricketer (2014), Mahinda Deshapriya (2015), Dr. Indrajit Coomaraswamy (2016) and Jacqueline Fernandez (2017).
THE 50 GREATEST SRI LANKANS SINCE INDEPENDENCE
A celebration of the achievements of Sri Lankans and Sri Lanka in the February 1998 issue of LMD, to coincide with the nation’s golden jubilee.
Lifetime subscriptions were introduced on LMD’s seventh anniversary in July 2001.
THE LMD MALL
The LMD Mall was launched in 2015. As a fledgling e-commerce site, the mall offers books, magazines, clothing, electronics, home appliances, mobile phones and tabs, as well as vouchers from star class hotels and service establishments.
In a day and age when reading time has shrunk while commuting from place to place is taking longer, LMD Podcasts offers an easy listening opportunity for LMD’s target audience who wish to be on top of current affairs and corporate matters. Made available for online streaming through SoundCloud, LMD Podcasts offers selected articles from the pioneering magazine that people can listen to while on the go.
Media Services’ LMD Wire – an integrated platform for smartphone users – is an easy to use mobile gateway to articles published in LMD, Living, Discover Sri Lanka and Dirimaga, along with Benchmark, BizTalk and Shutter Buzz videos. The LMD Mall can also be accessed on LMD Wire. Available for free download on the App Store and Google Play Store, LMD Wire operates on both iOS and Android phones.
BizTalk brings industry experts and biz personalities closer to viewers through one-on-one interviews that focus on corporate performance, the economic outlook and dynamics of the business world. While each video is around 10 minutes long, BizTalk provides Media Services’ advertisers a platform to reach out to target audiences through online channels, which include LMD’s website, Facebook page and YouTube channel.
Media Services launched a series of short videos for the LMD and Living Facebook pages covering events that affect Sri Lankan society. While each video is 30-60 seconds in length, topics vary from current affairs to how the Sri Lankan cricket team will perform in upcoming matches. The goal of these videos is to reach a wider audience through Facebook ‘likes’ and ‘shares,’ and attract fans to LMD and Living Facebook pages.
15. OTHER PUBLICATIONS
Other Media Services publications include or have included the following.
A glossy monthly roundup of leisure and entertainment, and travel destinations across the globe, Living was launched in September 2005. The self-styled ‘celebration of life’ features travel destinations; fashion spreads and up-and-coming young designers; interior décor and architecture; Hollywood stars in one-on-one interviews; food fads by celebrity chefs and restaurateurs; motor and sport reviews; health and wellness advice from the experts; and a touch of humour to put things into perspective – all of which make it a popular ‘must read.’
A ranking of the leading listed companies in Sri Lanka, the LMD 100 has come to be known as ‘Sri Lanka’s version of the Fortune 500.’ First published in May 1995 as The LMD 50, it was the first of its kind in ranking listed companies in Sri Lanka. From financial year 2003/04, the rankings have been published as a stand-alone edition.
This stand-alone edition is published annually and represents yet another pioneering venture by Media Services. The ranking of Sri Lanka’s most respected entities is based on a survey of working people undertaken by leading multinational research firm Nielsen on behalf of Media Services.
A Media Services publication, Brands Annual lists and profiles Sri Lanka’s leading brands. The launch issue of the yearly publication profiled the top 200 listed, public and private sector brands in the country. Brands Annual is arguably the most comprehensive analysis of brands in this country – the rankings and analyses are compiled by Brand Finance (UK). This stand-alone edition sets yet another benchmark for business media in Sri Lanka.
Media Services’ foray into the Sinhala language medium aims at a wider audience of Sri Lankans covering both urban and rural communities, as well as a growing diaspora. It was launched as Vyápárika Handa in June 2010 – as the ‘Best of LMD’ in Sinhala. Dirimaga is now an online publication.
Capturing the essence of modern architecture while linking it to the roots of the old, Ambience showcases smart homes where just about everything is remotely controlled. This annual edition also takes readers back in time to the ancestral homes of Ceylon that have been reinstated to their former glory. Published by Media Services – in collaboration with the National Construction Association of Sri Lanka (NCASL) – Ambience opens a window to the world of architectural marvels and utopian like spaces.
INVEST SRI LANKA
Published in March 2018, INVEST Sri Lanka showcases the island’s investment potential while presenting must-have information to international investors – from administrative aspects such as visa formalities and tax structures, to a directory of useful contacts, and the facilities and services that the country offers. In the foreword to this coffee-table book, the Governor of the Central Bank of Sri Lanka Dr. Indrajit Coomaraswamy notes that “the island’s resilient economy, together with its strategic advantages in terms of geographical position and well-educated workforce, sets the stage for the next chapter of economic progress as a knowledge based, export oriented economic hub.” Captioned as being about ‘a hub in the making,’ this one of a kind guide contains interviews with global business leaders as well as a number of Sri Lanka’s highly placed businesspeople.
Cinnamon Hotels & Resorts’ bimonthly publication Cinnamon made its debut in October 2015. Published in collaboration with Media Services, the lifestyle magazine is aimed at guests enjoying the hospitality of Cinnamon Hotels & Resorts. Whether they are flying across Sri Lanka on Cinnamon Air, touring around the country by Cinnamon taxi or simply chilling out by the pool at one of the many Cinnamon properties, this stylish magazine makes for a refreshingly good read.
This coffee-table publication by LMD showcases Sri Lanka’s Corporate Heritage and was published in September 2013. This special edition explores the evolution of business in Sri Lanka, harking back to the country’s first trading practice established by George Steuarts in the 1830s to turn of the century entities such as C. W. Mackie and Perera and Sons, and others with a corporate legacy spanning over 50 years.
Media Services has published all Sri Lankan editions of Superbrands for Superbrands Lanka. In order to be considered for Superbrand status, a brand needs to satisfy the criteria of exceptional quality, achievement of consumer trust and confidence and consistency in delivering on its promise. Our flagship publication LMD was amongst the 50 superbrands selected by the Superbrands Council in the inaugural Consumer Superbrands edition.