TBWA\Sri Lanka was disrupted by Robin Nayak, Chief Strategy Officer, Singapore & South East Asia, at a recently concluded two-day workshop, in Colombo. The Sri Lanka team was rejuvenated on ‘Disruption’ using a live local brief and other simulated cases at the workshop making it hands-on and practical. The workshop also marked the launch of ‘Disruption Live’ in the Sri Lanka office where the emphasis was placed on being in line with the TBWA\Collective’s best practice. With ‘Disruption’ being the common philosophy and way of working that binds the TBWA\Collective together, it is also the one thing that differentiates a TBWA\ office from other players in the market.