Stax Inc., a global strategy consulting firm, will host a weeklong road show for corporates looking to explore emerging markets in areas such as East Africa and the Mekong Valley. During the first week of July, experts will share key learnings and success stories from entering developing markets that hold both tremendous potential as well as great obstacles. VIPER – which is an acronym standing for Validate, Internalise, Prioritise, Enter and Refine – outlines the steps that a company can take to make its international expansion more systematic. Stax has conducted over a thousand market studies globally during the last five years, covering multiple industries.