‘SLT Digital Marketing’ new agency will focus to boost SMEs in post-COVID-19 era

SLT Digital Info Services (Pvt) Ltd. (SLTDS), a fully-owned subsidiary company of Sri Lanka Telecom PLC.(SLT) launching a full-service digital marketing arm, to provide solutions for the complex omnichannel needs of the Government sector, SME and large business organizations. The business directories and marketing services provider has been on its own digital transformation in recent years. And SLTDS is looking to achieve a considerable digital services revenue share from its revenue mix.

With a wide range of digital marketing and advertising services, SLTDS help clients create a well-rounded-up story in order to fulfill their business goals. SLTDS team consists of people with various expertise and interests, providing solutions to great number of projects behind us. Along those projects comes great experience but knowledge as well in the field of advertising and marketing including strategizing, planning and execution of content development, production support, website development & maintenance, e-commerce website development, mobile optimization, SEO/SEM, improved search capabilities, digital marketing, social media advertising and public relations.

“When we look at ‘Market drivers’ for our Digital services portfolio, is greatly benefitted by the factors such as booming Internet & digital economy, growing number of Internet users, improved mobile penetration, primarily mobile centric services offered by the public and private sector organizations, rising commerce sector, fast-growing Internet economy and exponentially growing Digital Literacy” said Mr. Malraj Balapitiya, CEO of SLTDS.

“Embracing innovation is simply having the opportunity to change your story. With all the tools and platforms available, particularly in small and medium businesses, you have an opportunity to tell your story,” he further added.

Social & Digital media advertising, Web development & Maintenance and Data analytics aims to help Sri Lankan small and medium businesses increasingly seek new ways to tap into digital marketing to better tell their stories.

Commenting on performance, Mr Upul Manchanayake, GM (IT & Operations) of SLTDS said, “We are really happy witness the positive performance of the newly established digital advertising unit as it has been able to deliver on commitment to be PAT positive during the first year itself while securing notable clients and continuing in 2020/21 and having new partnerships with stakeholders including creative teams. Moreover, the freelance team has been strengthened and when it comes to product innovation, services in e-commerce web solutions, creative agency offerings for content strategy and creative insight have been expanded.”

Today SMEs & Enterprises are getting up to speed with digital mechanisms such as websites, social media and search engine marketing, most lack the data analytics and insights capabilities to get the best value from these activities.

“With our digital marketing solutions, we are able to bring infinite opportunities to our clients by using digital advertising options. Our highly skilled team is able to consult any business the way to digitize the customer purchase funnel by enabling them to get online. Also through our solutions, we enable our clients to introduce digital platforms enabling B2B & B2C e-commerce to strengthen post-covid19 economic activities”, said Mr Duminda Chandrasiri, Head of Digital Business Operations of SLTDS.

Especially in a post-COVID19 era, the new agency believes that Digital & Social media capabilities have given small and medium businesses in Sri Lanka an unparalleled opportunity to tell their story by interacting with both their local and global clients. And SLTDS, the digital agency allowing innovation to flourished by focusing on customer behavior in this new normal.