SECTOR WINNER REAL ESTATE

From its humble beginnings almost 30 years ago, Prime Group has risen to the top of the real estate sector in Sri Lanka through a combination of strategic market focus, astute financial discipline and innovative marketing. Epitomising its vision, ‘committed to creating a better place on Earth,’ Prime Group has helped over 300,000 customers fulfil the dream of owning their very own piece of real estate. Prime Group offers a wide selection of land, houses and apartments throughout the country, together with a variety of support services, to help realise one’s aspirations.

Q: In what terms and concepts would you define ‘corporate respect’?

A: While we excel in delivering an exceptional service, cultivating strong client relationships, and achieving ambitious goals, there’s a fundamental principle that supports all our efforts: trust.

Trust is the cornerstone of Prime Group. It is not merely a concept but a practice that permeates every transaction, interaction and decision we have made over the past 29 years.

When clients choose Prime Group, they trust us with their investments, as well as dreams of finding the perfect property, in addition to aspirations for a secure future. This trust is not given lightly; it is earned through our consistent commitment to integrity, transparency and reliability.

Respect, which remains rooted in trust, extends beyond individual transactions. It’s about fostering long-term relationships that are built on mutual understanding and genuine care.

For us at Prime Group, corporate respect is not only a goal but a commitment to earning and maintaining trust in every facet of our operations. It’s what sets us apart, and ensures our continued success and the satisfaction of everyone we serve.

Q: In your opinion, what does it take to earn and maintain corporate respect today – especially given the volatile and uncertain business environment?

A: This requires a strategic and proactive approach. Upholding the highest ethical standards is non-negotiable.

In a fluctuating business environment, we prove that maintaining integrity in all dealings –  including transparency in transactions and honest communication – builds trust and credibility with clients, partners and stakeholders.

Embracing adaptability and resilience is crucial. The real estate landscape can change rapidly – so staying agile allows us to respond effectively to challenges while seizing opportunities that arise.

In addition, a client-centric approach is what we believe keeps us moving forward. Understanding our customers’ evolving needs and delivering personalised, value driven solutions displays our commitment to their success and satisfaction, fostering long-term relationships built on trust.

Valuing our employees as our most valuable asset is the key. Empowering them with opportunities for growth, ensuring a supportive work environment, and prioritising their wellbeing cultivates a motivated and dedicated team, which embodies our corporate values and enhances our reputation.

Nalinda Heenatigala
Executive Director/Director Corporate Affairs

Q: In what ways does technology help or hurt corporates, in the context of establishing and maintaining respect?

A: I believe technological advancements – digital, social media and AI – play a pivotal role in both helping and potentially challenging corporates, in establishing and maintaining respect.

Embracing technology and innovation is essential, for staying competitive and enhancing operational efficiency. From digital marketing strategies to advanced data analytics, leveraging technology enables us to provide cutting-edge services and insights for our clients.

Digital platforms and social media enable real-time communication with stakeholders, fostering transparency and openness. We can share updates, respond to inquiries promptly, and showcase our projects and achievements, thereby building trust and credibility.

AI-powered analytics help us gain deeper insights into market trends, customer preferences and operational efficiencies, boosting our overall performance.  We have also adopted robust security measures to protect sensitive information and mitigate potential breaches to safeguard against cyber threats.

QUICK-FIRE ROUND

Three vital ingredients that earn corporate respect

Trust
Endurance
Enjoyment – love what you do!

Three global organisations that you respect  

United Nations Environment Programme (UNEP)
Habitat for Humanity
World Green Building Council (WorldGBC)

By upholding the highest standards in terms of integrity, prioritising clients’ needs and delivering over and above their expectations, Prime Group continues to enjoy a reputation as a trusted advisor and partner, to a wide cross section of customers in Sri Lanka and beyond its borders.

Telephone 2699822 | Email info@primeresidencies.lk | Website www.primeresidencies.lk