Pan Asia Bank, ‘The Truly Sri Lankan Bank,’ is well prepared to take the banking sector to the next level while maintaining a strong but sustainable performance. Positioned on ‘The Truly Sri Lankan Bank’ platform, Pan Asia Bank touches many lives by providing unique product propositions, unparalleled customer service and exceptional financial results, making it one of the strongest banks in Sri Lanka. As a pioneer in the banking sector, Pan Asia Bank has many firsts to its credit. Its spirit of innovation and growth, coupled with a prudent approach to risk, has served it well in the most challenging years.

Q: How has Pan Asia Bank gained greater acceptance since repositioning itself?
A: In the last decade, our focus was to create awareness that it is a fully Sri Lankan bank, which was achieved by ensuring financial inclusion to attract the masses.

Products such as ‘Sammana’ for government pensioners, ‘Swabimana’ for state sector employees, ‘Ran Aththama’ pawning for rural masses, and SME thrust and agricultural loans for drip irrigation to benefit farmers helped.

Naleen Edirisinghe
Chief Operating Officer

The bank’s nation mindedness was seen across the country, paving the way for it to become a respected entity. Our corporate brand campaign outlining ‘Aththama’, a deeply rooted Sri Lankan culture that achieves success through harmony and togetherness, also had a favourable impact on the bank’s overall image.

Its footprint of 85 branches, which are manned mainly by staff from surrounding communities, gives customers a sense of belonging to the bank.

Corporate social responsibility projects such as the rehabilitation of the Maha Wewa tank supporting 100 families in Ibbagamuwa and planting 100 medicinal shrubs near Jethawana Viharaya in Anuradhapura have given us the impetus to grow our identity.

Q: What are the pillars of the bank’s success?
A: The main pillars are our loyal clientele, who are nurtured through relationship banking; a dynamic and motivated staff, who ensure superlative customer care in terms of advising; and an understanding set of shareholders, as well as a supportive board of directors to guide us.

Q: How can corporate respect help organisations see themselves through crisis times?
A: Key attributes of corporate respect are financial performance, honesty, quality consciousness, management profile, dynamism, corporate culture, innovation, CSR and nation mindedness.

Based on these attributes, Pan Asia Bank had an impressive financial performance in 2021, growing profits by one billion rupees compared to 2020, to reach Rs. 3 billion.

Our staff has been dynamic, reaching out to customers to support them financially by extending restructuring and rescheduling their loans in line with cash flows in these tough times.

Innovation over the years has made us the highest government pension receiving private bank monthly, which is a tremendous achievement.

Q: What role can corporates play in uplifting Sri Lanka’s image internationally?
A: Banks can play a vital role – although not directly – by supporting world-class businesses including agriculture-based exporters of traditional and nontraditional products, which have become major export earners by substantial value addition.

Pan Asia Bank supports technology driven businesses, and we also care for our country’s aesthetic values and culture by supporting tourism related entities.

Q: How can the quality of products and services garner respect for corporates over the longer term?
A: Quality is a key differentiator – and as a service organisation, Pan Asia Bank’s focus is not only on products but consistently delivering a superior customer experience. The service quality department monitors servicing at branches and the call centre including handling customer complaints.

Q: What are the main attributes of your image?
A: Pan Asia Bank’s financial performance has catapulted it into the top 30 companies of business rankings in 2019 and 2020; runners-up in the ‘Best Bank’ category; and the winner of the ‘Merit Award for Corporate Governance’ at the National Business Excellence Awards 2021.

Our young and dynamic team is fully empowered to rise to any occasion under the guidance of veteran banker CEO Nimal Tillekeratne.

Pan Asia Bank has had a transformational journey with its new positioning – firmly establishing it as a truly Sri Lankan brand with a distinct identity that’s instantly recognisable, inspires trust and promises excellence. The bank’s resilience and financial performance makes it one of the strongest in Sri Lanka.

QUICK-FIRE ROUND

Three recommendations to revive Sri Lanka’s economy
Revamp the agriculture industry for local consumption.
Support the IT/BPO sector to expand and earn forex.
Prioritise the renewable energy sector – solar, hydro and wind power.

Three most admired global business leaders
Reed Hastings (Cofounder, Netflix)
Mark Zuckerberg (Cofounder, Facebook)
Bill Gates (Cofounder, Microsoft)

Telephone 4667222  |  Email customerservice@pabcbank.com  |  Website www.pabcbank.com