MOST LOVED BRANDS
PROFILE
HAYLEYS SOLAR
Inspire people to live a life full of light, positioning solar not only as a utility solution but a meaningful lifestyle choice
Q: Hayleys Solar is a household name in Sri Lanka’s renewable energy space. How do you define your brand’s essence today and what makes it resonate most with consumers in such a competitive market?
A: Today, Hayleys Solar represents trust, accessibility and long-term partnership. What began as a largely B2B focussed brand has evolved into a name that resonates with households across Sri Lanka.
At its core, the brand is built on making solar simple and relatable. We recognised early on that solar energy can feel complex – so we focussed on educating customers in a way that is easy to understand and relevant to their everyday lives.
This shift helped us inspire people to live a life full of light, positioning solar not only as a utility solution but a meaningful lifestyle choice. It helped us move from being simply a service provider to a brand that connects emotionally with people.
We have consistently focussed on ensuring that Hayleys Solar remains a brand related to everyone. From the way we communicate to how we design our customer journey, our goal has been to make solar energy feel accessible rather than complex or intimidating.
Our recent ‘Kaari Na’ campaign reflects this approach, bringing together rational benefits and emotional relevance in a way that speaks to diverse Sri Lankan households and makes solar more approachable.
Also, our emphasis on top of mind awareness and strong brand recall is driven by clear, education focussed communication and relatable storytelling through campaigns that connect with Sri Lankan consumers in a meaningful way.
Q: In a crowded market, how does your brand differentiate itself beyond price and product?
A: Our differentiation goes beyond price and product specifications. It is rooted in trust, long-term responsibility and service continuity.
In Sri Lanka, multiple solar companies operate in the market but not all are able to sustain long-term service commitments. What sets us apart is our stability and credibility, backed by the 100 year engineering heritage of Hayleys Fentons.
Strengthening this foundation is our team of over 300 highly skilled and experienced engineers. As an organisation, we actively empower them by providing both local and international exposure, enabling continuous learning and ensuring that global best practices are brought into every project we undertake.
We do not simply deliver high quality solar solutions. We go further by offering exceptional after sales support. Our dedicated service team ensures customers receive timely maintenance and assistance throughout their journey.
Beyond our own clients, we also extend support to users of other solar brands when adequate aftercare is not provided, reinforcing our commitment to reliable service across the sector.
In addition to this, Hayleys Solar has delivered large-scale renewable energy projects including nearly 300 MW of ground mounted solar installations and over 110 MW of wind energy projects.
These milestones highlight our capability to execute complex, utility scale developments and reinforce our position as a trusted leader in Sri Lanka’s renewable energy landscape.
We also offer a 30 year manufacturer warranty, reflecting our long-term confidence in the solutions we provide. This approach positions us not only as a provider but a dependable partner that customers can rely on for the long-term.
Q: Public opinion reflects consumer trust. How has your brand earned and sustained this trust over time?
A: Trust has been built through consistency, performance and a strong service foundation. In a market where customers seek reliability, long-term assurance plays a critical role in decision making.
Hayleys Solar continues to strengthen its leadership in Sri Lanka’s renewable energy sector, having already achieved 500 MW in installed capacity, demonstrating its capability to deliver large-scale and complex solar projects. Building on this success, the company has surpassed 5,000 hybrid installations islandwide and reached 30 MWh in energy storage.
These milestones reflect our commitment to expanding access to reliable and sustainable energy while combining scale, innovation and strong after sales support.
Beyond this, our structured service approach further reinforces trust. Through our after maintenance contract (AMC) framework and dedicated support systems, powered by our 24/7 customer service hotline, customers are assisted throughout the life cycle of their investment. They can visit our official website to explore solar solutions and submit inquiries while our teams support them through approval processes.
Long-term value is also defined by responsibility. We ensure that the solutions we provide are sustainable and managed responsibly over time. This consistency in delivery and care has enabled us to build and sustain long-term trust with our customers.
Q: Consumer expectations continue to evolve rapidly. How does your brand stay relevant while remaining true to its core identity?
A: Staying relevant requires continuous innovation while remaining grounded in our core promise of reliability and engineering expertise.
We have actively embraced modern technology, particularly in the area of hybrid solar solutions. With growing demand for energy independence, hybrid systems with battery integration have become increasingly important.
In April, we successfully completed over 1,000 hybrid solar installations nationwide, demonstrating our agility in meeting evolving customer needs.
At the same time, we collaborate with globally trusted, tier one graded suppliers to ensure that our solutions meet international standards in quality and performance.
While we continue to innovate, our core identity remains unchanged. We focus on making solar accessible, understandable and dependable for every customer, ensuring that technology is always delivered with clarity and purpose.
