Sri Lanka took the title of leading destination for the region at the World Travel Awards Asia and Australasia 2017. While reflecting the island’s range of tourism products and services, the award further promotes the destination to potential tourists and travellers.

The island was also named the leading adventure tourism destination at the same event, highlighting its surfing and diving experiences, jungle treks, hikes and rock-climbing adventures.

The awards were based on an online voting process with industry leaders and travel professionals as the panel.