ESTABLISHES FIRST MANUFACTURING FACILITY OVERSEAS

Q: Could you provide details about the exciting new venture of DSI’s subsidiary Samtessi Brush Manufacturers?

A: Samtessi Brush Manufacturers, a subsidiary of the DSI Samson Group, a leading local business conglomerate, is revolutionising plastic brush manufacturing through a new tripartite venture in Dubai.

Samtessi Brush Manufacturers, Euroclean General Trading in Dubai and Borstelfabriek

M. J. J. Lurvink from the Netherlands have joined hands to establish a cutting-edge factory for manufacturing plastic brushes in Dubai, catering to the Middle Eastern market.

By leveraging the accumulated expertise of the collaborating entities, the factory is poised to adopt cutting-edge manufacturing technologies, streamlined processes and stringent quality control measures.

Q: What makes this a pioneering venture?

A: The collaboration involving Samtessi Brush of DSI Samson Group, Euroclean and Borstelfabriek, bolstered by the expertise of Samtessi Brush, marks a pioneering effort in the realm of plastic brush manufacturing. It marks the convergence of three distinguished industry players with unique strengths.

Opening up endless possibilities, this endeavour brings together the combined strengths of established brush manufacturers, expert resource availability and strategic geographic positioning, thereby creating a dynamic synergy that holds immense potential.

Q: And what will be the unique strengths of the products?

A: The decision to establish a state-of-the-art factory for plastic brush manufacturing underscores the commitment to producing top-quality products. This approach guarantees the production of plastic brushes that meet international standards, catering to the diverse needs of customers across the Middle Eastern region.

Samtessi Brush Manufacturers and Borstelfabriek are both prominent brush manufacturers with proven track records. To this end, Samtessi Brush Manufacturers offers innovative insights into brush design and production techniques while Borstelfabriek brings to the table over five decades of experience in brush manufacturing.

Q: Could you outline the strategic advantages of setting up this venture in Dubai?

A: One of the key advantages of the venture lies in the abundant availability of raw materials in the Middle East. This translates into reduced logistical complexities and cost efficiencies in sourcing materials, thereby enhancing the overall competitiveness of the manufactured brushes. The proximity to raw materials offers a distinct edge, enabling the factory to respond swiftly to market demands and fluctuations.

Euroclean’s robust trading facility in Dubai provides the strategic gateway to access and serve the burgeoning Middle Eastern market.

Dubai’s strategic location as a trade and business hub positions the new venture advantageously. The factory can seamlessly tap into the Middle Eastern market’s burgeoning demand for plastic brushes.

With Euroclean’s established trading facility in Dubai, the venture gains an efficient distribution network to effectively reach customers across the region. This strategic positioning mitigates shipping delays and costs, thereby enhancing customer satisfaction and expanding market share.

By establishing a state-of-the-art factory in Dubai, the venture capitalises on the strengths of each partner in regional raw material availability, manufacturing excellence and strategic market access.

As this ambitious endeavour unfolds, it holds the potential to not only redefine the plastic brush sector but also serve as a testimony to the power of collaborative innovation on a global scale.

– Compiled by Yamini Sequeira
INTERVIEWEE DETAILS

Dilshan Rajapaksa
Managing Director
Samtessi Brush Manufacturers

Chandula Rajapaksa
Executive Director
Samtessi Brush Manufacturers

COMPANY DETAILS

Telephone:2131800 | Email:info@dsi.lk | Website:www.dsi.lk