Dreamron, which counts itself as Sri Lanka’s largest exporter of cosmetics, continues on its phenomenal journey in a sector dominated by multinationals. Inspiring individuals to be better versions of themselves through its brands Dreamron, Aurica and Evon, the business embarked on a noble cause through the Dreamron College of Art & Beauty. Providing the skills, together with an internationally recognised vocational qualification, Dreamron is empowering local youth to be professional beauticians on par with the best in the world.

Q: How would you define ‘corporate respect’? 

A: Being a respected corporate citizen must be the ultimate aspiration for a business anywhere in the world. It is about doing business ethically, in compliance with all of the country’s legal and regulatory requirements. Adding value to the nation by offering the best quality products and services, and honouring one’s commitments to all stakeholders, is the path to earning corporate respect.

Q: What does it take to earn and maintain corporate respect today, given the volatile and uncertain business environment the country faces?

A: The aspiration of every Sri Lankan is for a better tomorrow. This can only be achieved by creating value for the nation.

At Dreamron, we are proud to operate such a business model. Dreamron produces cosmetics locally, and exports to 27 countries across the world. We also operate a network of training academies that produce highly skilled, qualified beauticians who are able to find employment both in Sri Lanka and overseas, generating much needed foreign income.

Q: Many Sri Lankan corporates are expanding their boundaries overseas… What does it take for such enterprises to earn respect internationally?

A: In highly competitive global markets, perceived quality is what really matters – even more than the product or service quality. It is how your brand is perceived that really makes the difference. Sri Lankan companies must recognise this aspect when expanding their footprint internationally.

Dr. Priyanka Perera
Chairman

Q: How do employees play a role in the ‘corporate respect’ equation?

A: Employees are the only live element in a business – everything else is inanimate. The respect and reputation of a company ultimately depend on how its employees represent the image, brands, products or services of the organisation.

The quality of the products, service standards, and the levels of responsibility and accountability are all dependent on the attitudes and values that the employees stand for.

Q: What new elements of doing business should companies focus on when it comes to earning the respect of stakeholders?

A: While Dreamron could have continued to expand its cosmetics product business, we made a strategic decision to develop the skills and competencies of Sri Lankan youth through our chain of training academies.

We aim to uplift the livelihoods of up to 1,200 young people annually, by equipping them with a professional beauty qualification with which they can seek employment or start their own salon – either in Sri Lanka or any other country.

Through this initiative, we believe we’re fulfilling a social responsibility that should be emulated by others in different industries and sectors as well.

Nisha Perera
Directress

Q: In your opinion, how important are stakeholder perceptions in the context of corporate respect and admiration – and why?

A: Even though a business may operate in the most exemplary manner, it is only through the recognition and admiration of others that it gains a sense of fulfilment and achievement. It is for this reason that companies in Sri Lanka should make use of initiatives such as LMD’s ‘Most Respected’ – to win in the eyes of others.

Q: What are the key attributes of your company’s image, in your opinion?

A: Adding economic value to the nation while operating in a sector dominated by multinationals, bringing in foreign currency by exporting to 27 countries and empowering the workforce with a skill set that enables them to uplift their livelihoods are the key attributes that make Dreamron stand out.

QUICK-FIRE ROUND

Three vital ingredients that earn corporate respect

Creating value for the country
Value proposition offered to consumers
Employee satisfaction and wellbeing

Three global organisations that you respect  

Chevron
Coca-Cola
Apple

Producing locally for a global market, Dreamron exemplifies a business model that prioritises the national interest. The corporate leadership team has not only created a globally recognised brand but believes in empowering the youth of Sri Lanka to be world-class professionals in the beauty sector.

Telephone 034 4941914 | Email info@dreamroncosmetics.com | Website www.dreamron.lk