DIMO
SECTOR WINNER MOTOR
Q: Many Sri Lankan corporates are expanding their boundaries overseas… What does it take for companies to earn respect internationally?
A: Forging ahead as a reputable organisation in the international arena requires a multifaceted approach where innovation, adherence to global best practices and international partnerships play pivotal roles.
For instance, DIMO’s innovations in advanced food processing technologies, such as dehydration and juice pulping under its Miditer brand, have enabled its presence in the international organic food market.
By embracing global best practices, DIMO ensures ethical sourcing of crops for the Miditer product range through an extensive out-grower network, transforming local farmers into ‘agripreneurs,’ and equipping them with new technologies and knowledge.
This initiative not only fosters local entrepreneurship but also showcases Sri Lanka’s capabilities on the international stage.
Moreover, building robust global networks with esteemed partners such as TK Elevators, MTU engines and Komatsu construction machinery has allowed DIMO to penetrate the South Asian region as their authorised distributor while demonstrating its own engineering excellence and high standards.
Q: In what ways do technological advancements help or hurt corporates, in the context of establishing and maintaining respect?
A: Technological advancements including digital and social media, as well as artificial intelligence, can be a double-edged sword for corporations when it comes to establishing and maintaining respect.
DIMO’s tech led strategy has significantly enhanced its reputation by improving the living standards of Sri Lankans. The company’s commitment to harnessing the latest technologies across various sectors through its product portfolio has contributed to elevating the quality of life – enhancing efficiencies and automation, and fostering a sustainable future.
The following are some of DIMO’s tech infused initiatives that have positively impacted communities at large.
Implementation of the country’s first ever variable shunt reactors with Siemens, used in high-voltage energy transmission systems to stabilise voltage during load variations; introduction of the country’s first tomotherapy unit, an image guided radiation therapy for cancer treatment; and involvement in the Ambatale Energy Saving Project, dedicated to enhancing the water supply in the Colombo District while drastically reducing national energy consumption with high-tech KSB pumps.
Enhancing its business processes through technological advancements, such as the implementation of an enterprise resource planning (ERP) system and the roll out of the Customer Experience (CX) initiative, highlights significant steps in aligning the organisation with a customer-centric approach.
These initiatives are actively reshaping the way DIMO interacts with stakeholders and meets their needs through digital means, enabling the company to garner respect.
When organisational communications are truthful and forthcoming, it fosters trust and a sense of reliability. DIMO’s social media platforms play a crucial role in enabling the company to engage in interactive, prompt and effective communications with its stakeholders.
From potential employees and customers to business partners and the public, DIMO’s reputation is enhanced among its stakeholders through its digitally enabled strategies and communications that consistently demonstrate trustworthiness.
“A reputable organisation in the international arena requires a multifaceted approach where innovation, adherence to global best practices and international partnerships play pivotal roles”
Q: What part do employees have in the ‘corporate respect’ equation?
A: Employees play a crucial role in shaping corporate respect. Satisfied employees are an asset to any organisation. Their positive influence extends far beyond their daily tasks, creating a ripple effect that benefits all stakeholders in the company’s success.
By practising its employee value proposition of ’Making Work Enjoyable and Rewarding,’ DIMO builds up happy employees who foster positive interactions with all stakeholders, thereby enhancing its corporate reputation.
DIMO’s core values of integrity, people-centricity, excellence, customer delight and accountability guide employees in moulding the company’s desired image, creating a favourable impression of the organisation.
The company’s corporate purpose, ‘fuelling dreams and aspirations of the communities it serves,’ motivates employees to pursue purposeful careers for collective positive outcomes. By investing in employee development, DIMO has cultivated a world-class workforce that fosters pride and enhances the company’s image.
Q: What are the key attributes of DIMO’s image?
A: The company believes its products and services, employees, leadership and sustainability agenda create DIMO’s image in the business landscape.
High quality sustainable products and services – namely electric vehicles, energy efficient elevator solutions, hybrid excavators, natural soil enhancers and radiology equipment with lower radiation emissions in the healthcare sector (from world-renowned suppliers such as Mercedes-Benz, TK Elevators, Komatsu, Penergetic and Siemens) with unmatched after sales service – have contributed immensely to enhancing DIMO’s reputation as a reliable corporate entity with durable products and services.
DIMO’s highly competent employees act as ambassadors and advocates of building a positive image for the company through creating positive experiences for stakeholders in every interaction with them.
The company’s visionary leadership envisions a sustainable future for everyone by creating a positive impact on society, the environment and the organisation with their every decision, projecting DIMO as a responsible corporate citizen among its stakeholders.
DIMO’s sustainability agenda calibrates its operations under three pillars.
The first pillar focuses on building resilient business while the second concentrates on creating resilient communities. The third pillar emphasises conserving the living planet through all its endeavours, paving the way for DIMO to further strengthen itself as a respectable corporate entity.
This comprehensive sustainability strategy demonstrates DIMO’s commitment to long-term positive impact, ensuring that its growth and success are aligned with the wellbeing of communities, as well as the environment.
QUICK-FIRE ROUND
Three vital ingredients that earn corporate respect
Sustainability
Corporate values
Innovation driven collaborative culture
Global organisations that DIMO respects
DIMO values and respects every organisation that strives to create a positive impact on society, the environment and the global economy
The company’s approach to garnering and sustaining long-term respect and admiration as an organisation involves a blend of its culture, technological innovation, adherence to global best practices, international partnerships and a strong commitment to sustainability. By integrating these elements, DIMO not only elevates the standard of living but also establishes itself as a reputable and forward-thinking company on the global stage.
Email dimo@dimolanka.com | Website www.dimolanka.com
