Uncategorized
-
Jul- 2023 -14 July
PHOENIX
Renowned for its ‘designed for life’ products, Phoenix was voted one of the top three most loved household brands in Sri Lanka by LMD. In this interview, we learn about…
Read More » -
12 July
PANADOL
Q: How have the dynamics of the macroeconomic environment impacted branding in general? A: Sri Lanka’s macroeconomic environment has a significant impact on branding. Fluctuations in the economy affect consumer…
Read More » -
11 July
ORANGE ELECTRIC
Q: Could you briefly describe your organisation and brand? A: Orange Electric, the flagship electrical brand of Orel Corporation, is dedicated to providing a diverse range of top-quality products to…
Read More » -
11 July
NIPPON PAINT
Q: What are the qualities of a most loved brand?A: Trustworthiness is the first quality that consumers seek in any brand. For a brand to be loved, it needs to…
Read More » -
10 July
MCDONALD’S
Q: In your assessment, what are the factors that make brands beloved? A: Every brand is associated with certain positive qualities and brand loyalty is created when those brands make…
Read More » -
10 July
LAUGFS SUPER
Q: How have the dynamics of the macroeconomic environment impacted branding in general? A: Strictly from a Sri Lankan point of view, consumers have faced many challenges since the pandemic,…
Read More » -
9 July
INSEE SANSTHA
Q: What are the qualities of a loved brand? A: INSEE Sanstha encapsulates many qualities of a loved brand as it is authentic to its core value of providing customers…
Read More » -
9 July
HNB GENERAL INSURANCE
Q: What is your definition of brand loyalty? How do you nurture and assess customer loyalty for your brand? Sithumina Jayasundara (SJ): Loyalty is an emotional binding with a product…
Read More » -
8 July
PACKAGING SECTOR
Many of these trends will continue while three of them – sustainability, ‘friendshoring’ and digitalisation – are continuing to create major challenges
Read More » -
8 July
FRIMI
Q: What factors contributed to FriMi’s emergence as one of Sri Lanka’s most loved brands? A: The evolution of FriMi into one of the most loved brands can be attributed…
Read More »
