Uncategorized
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Jul- 2023 -7 July
FORTUNE
Q: How has Fortune evolved since its inception? A: Fortune is a flagship brand of Pyramid Wilmar, a joint venture between Pyramid Oil Mills and what is positioned as Asia’s…
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7 July
DETTOL
Q: Over the decades, Dettol has consistently earned the trust of consumers, positioning itself at the top of the game. What strategies does Dettol employ to maintain its competitive edge?…
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6 July
DARAZ
Q: How does branding add value to Daraz? A: Branding is essential for creating transformative and meaningful experiences for an organisation’s customers. It sets the tone for innovation, and is…
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5 July
DANKOTUWA
Q: Could you provide a brief history of Dankotuwa Porcelain’s journey to becoming a market leader? A: We began operations in 1984 and became a publicly listed entity in 1994…
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5 July
Atlas
Q: How has the uncertainty of the macroeconomic environment impacted Atlas Axillia’s business dynamics? A: The uncertainty Sri Lanka faced in the wake of the COVID-19 pandemic and economic crisis…
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4 July
BOOKRACK
“Our father’s life story is a classic tale of a young man with ambition beyond what convention dictated, and offers an inspirational guide to ordinary women and men who have…
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Jun- 2023 -30 June
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27 June
(no title)
Although the term ‘green economy’ was coined in 1989, the concept has become a compulsory strategy today, given that nations worldwide are combatting never before seen climate catastrophes. Transitioning to…
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25 June
COVER STORY
STRATEGIC MARKETING Rethinking brand marketing Ruchi Gunewardene laments the lack of strategic marketing thinking – which has been replaced by digital communications Marketing and brand building in Sri Lanka is…
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25 June
COVER STORY
DESTINATION BRANDS The power of brand positioning Ruchi Gunewardene cites national tourism destination brands to illustrate the process of brand positioning for products, services, corporates and even nations The success…
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