MANAGEMENT DIGEST

BRAND BUILDING

Brand building is no small feat. Developing a brand involves a meticulous process for any business. Most brand custodians

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EDUCATING SRI LANKA

There are teachers… and then there are teachers. Having been to eight schools in three countries (viz. India, the US and Sri Lanka), I have probably run the

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INTERNATIONAL MARKETING

Globalisation is no longer an obscure concept limited to the academic sphere but a pragmatic phenomenon affecting billions of lives the world over

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DATA ANALYTICS

Following the advent and development of the Internet of Things, we now have a window to the world like never before. With the extent

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WORKPLACE CREATIVITY

In the endless race to meet deadlines and attend to urgent tasks, creativity usually starts taking a backseat at work. Who has the time or mind space

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AI UNPLUGGED

The word ‘avatar’ is derived from Sanskrit and means ‘descent.’ In Hinduism, it translates into the descent of a deity to Earth in bodily or spiritual form

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LIFE LESSONS

In this first of a two-part article and as I look back on my life and work, I’m reminded of the many times I did things that were detrimental

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PRICING STRATEGY

Among the four Ps of marketing, price is arguably the most problematic aspect for sales and marketing professionals. It’s a seemingly never-ending equation

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CORPORATE ETHOS

One of my favourite management aphorisms is that ‘culture eats strategy for breakfast,’ as observed by

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PSYCHOLOGY HACKS

SELF-WORTH IS PRECIOUS Archana Law urges people to treat themselves kindly Do you spend hours worrying that you aren’t good enough to succeed? That you’re not capable or aren’t smart…

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