MANAGEMENT DIGEST
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CONSUMER PSYCHOLOGY
Colour is influential and effective as a marketing and branding tool; and it says a lot about human nature too. It can reinforce brand
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WORK ENGINES
While artificial intelligence (AI) and automation contribute significantly to organisational advancement, by boosting efficiency and
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CUSTOMER SEGMENTATION
A recent study on B2B and corporates revealed that only 41 percent use sophisticated tools for customer segmentation. Most organisations
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MANAGEMENT STYLE
Being the boss has its perks but it isn’t always an easy job! There are plenty of decisions to make and responsibilities to deal with
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CORPORATE SUSTAINABILITY
PURPOSE HIERARCHY The advantage of a purposeful business – Kiran Dhanapala The concept of purpose is increasingly present in various contexts such as individual, human resources, spiritual and of late,…
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LEADERSHIP MANTRA
Finite games are well known to all of us. Be it Scrabble, Monopoly or basketball, the structure remains the same: there are two or more
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EDUCATING SRI LANKA
A HELPING HAND Parental guidance during study sessions at home BY Goolbai Gunasekara ‘Have you done your homework?’ These are probably the five most unpopular words in children’s ears. It’s…
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TECHNOLOGY TENSIONS
Stress has always been around; and with the pandemic claiming nearly a year and a half of our lives, stress levels are skyrocketing
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THE WELFARE STATE
The welfare state model, adopted globally in the post-World War II era, found application in both industrialised Western countries
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CUSTOMER SATISFACTION
Whether it’s walking into a room and the lighting changes the moment you walk in, or a car moves the seat as you reach it or a hotel room has
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