NOSTALGIA MARKETING
Nostalgia is the wistful yearning for days gone by. It can evoke a kaleidoscope of emotions that range from joy to a hint
ENERGY REFORM
As the need to reduce greenhouse gas emissions gains momentum, the undercurrent of seismic
MARKETING STRATEGY
Most small and medium enterprises that use a database to carry out direct marketing campaigns will typically
DIGITAL SCRUTINY
Do you get an eerie feeling that your smartphone or other smart devices are listening to your conversations? Perhaps you
PERSONAL DEVELOPMENT
Recently, I was reading about a young boy taking his first lesson in water-skiing. He was bobbing happily in the water but went down as the boat took off
WORKFORCE MANAGEMENT
Top companies are obsessed with having ‘A players.’ Corporate giants such as General Electric (GE), IBM and Microsoft have well-developed systems
HOLISTIC WELLBEING
Mental health problems stemming from lifestyle concerns such as stress, loneliness or isolation, anxiety, trauma, debt
CAREER DEVELOPMENT
As entrepreneur and author Jim Rohn once said, “if you don’t like how things are, then change them. You’re not a tree.” In spite of the many
HUMAN RESOURCES
Smaller ad agencies that are similar to many other small and medium-size enterprises across the world are having a serious problem
PERSONAL DEVELOPMENT
Author Tim Lavender says that “if you don’t change your grip, you’re as good as you’ll ever be. Nothing else I tell you will matter if you don’t change your grip
HUSTLE CULTURE
In the ever-changing business world, the appeal of hustle culture is a magnetic force that pulls you in. It lures you in with promises of success, wealth and admiration
SPIRITUAL LEADERSHIP
In a world of cutthroat competition, rapid technological advancements and the relentless pursuit of profit, the concept of spirituality may seem
EMPLOYEE WELLBEING
Employee burnout is one of the greatest challenges facing the global economy with studies regularly showing that an
BRAND STRATEGY
In the intricate tapestry of today’s global economy, the concept of a brand goes much further than the traditional norm. It is a beacon
BOARD MEETINGS
As businesses begin limping back to some cautious normalcy following the pandemic and economic crisis, many executives
MOTIVATION STRATEGIES
If you want to have it all – meaning money, happiness and success – you must first understand the power lying dormant within your brain
LEADERSHIP GUIDANCE
When Chief Financial Officer of Standard Life David Nish was promoted to Chief Executive Officer in 2010, he knew the road ahead wouldn’t be smooth
CONSUMER BEHAVIOUR
The rapid advancement of technology, particularly in the field of AI, has ushered in a profound transformation across many facets of our lives
CORPORATE CULTURE
The world of business is in a constant state of flux. Companies operating in this dynamic business arena have to navigate myriad challenges ranging from technological
HUMAN CAPITAL
While serving as a human resource management (HRM) intern in a strategic business unit of one of Sri Lanka’s corporates
