BRANDS ANNUAL
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DIALOG
Dialog Axiata has a rich legacy in Sri Lanka’s mobile industry, pioneering digital transformation since the late 1990s. In the past
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COMMERCIAL BANK
Commercial Bank is dedicated to strategic brand development that ensures a unique brand experience. Our branding strategy
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CENTRAL INDUSTRIES
One of the key factors contributing to Central Industries’ success is the earned trust of our customers accumulated over the years
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LASTING LOVE
Firstly, its simplicity and minimalism – a brand personality must be deeply rooted in its simplicity and minimalist design; and
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EMPIRICAL TRUTHS
Crafting a brand identity begins by answering one question: “What’s the human problem we want to solve?” Brands exist to
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MUTUAL FULFILMENT
A brand fundamentally exists in the consumer sphere because it has the capacity to build relationships
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COMMUNITY BUILDING
Great brands have three key features. First, they have a blueprint or playbook that ensures consistent narrative. This means that
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CRAFTING AN IDENTITY
Storytelling has been and will continue to be at the heart of the creative industry. Our job is curating brand stories; and today
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HUMANE QUALITIES
Credibility is built by living up to the brand’s promise. While it is possible to build a brand on the basis of hype, this can only bring
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EMOTIONAL RESONANCE
Renowned brands maintain consistency across all touch points including visual identity, messaging and customer experience
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