MARKETING PROFESSION
Marketing in the modern age has shifted direction and is focussing more on customer satisfaction derived through their
INSURANCE SECTOR
The insurance sector has to be well prepared for unforeseen events but perhaps a pandemic that spread to every corner of the world
INSURANCE SECTOR
Insurance penetration in Sri Lanka is currently less than two percent in both the life and general insurance sectors. While some would say
HOSPITALITY SECTOR
I am confident the sector will regain the momentum it lost due to the global pandemic. Sri Lanka is a resilient island, and tourism
MARKETING PROFESSION
A product can easily be replicated elsewhere and at a lower cost unless a country holds exclusive rights to produce it. Branding is
PEST CONTROL SECTOR
Gaining recognition as an important service sector for the maintenance of hygiene, and safety of humans and the environment
REAL ESTATE SECTOR
In the past, there was a tendency for people to avoid moving to locations in Greater Colombo due to the lack of infrastructure, traffic snarls and
ACCOUNTANCY PROFESSION
As a profession, accountancy has been around for centuries since Luca Pacioli – who is known as ‘the father of accounting’ – popularised it
BEVERAGE SECTOR
Water is the essence of life. It is one of the most valuable resources in the world and vital to all known forms of life.Oceans, seas and bays
MARKETING PROFESSION
Businesses look to make an impact and change the world at any given opportunity. This endeavour requires influencing consumer behaviour
DAIRY SECTOR
The local dairy sector is growing rapidly at an annual rate of 25-30 percent. Although the market reflects a wide portfolio of imported dairy
INSURANCE SECTOR
A relatively low level of insurance penetration compared to regional markets, expected rising income levels and an ageing
AUTOMATION SECTOR
Yes, our priorities have changed. As a result of being in the office automation sector – as well as our role as digital print solution
TELECOM INDUSTRY
Grab every opportunity that comes your way, do your best with everything no matter how small as it will lead to a transformative
HEALTHCARE SECTOR
COVID-19 is the defining global health crisis of our time. Although it was predicted that developing nations would find it a struggle, Sri Lanka has coped
MARKETING PROFESSION
STRATEGY NEEDS A MAKEOVER Sanjana Seneviratne checks the progress of marketers in the COVID-19 era…
BANKING SECTOR
The banking sector has been affected by the slowdown in the economy resulting from the impact of the Easter Sunday attacks in 2019
TEA INDUSTRY
Tea production too was uninterrupted, and supporting sectors such as transportation, banking, warehousing, customs
RETAIL SECTOR
Challenged and tested in its adaptability to serve customers safely and efficiently, steering the sector to embrace long
BUSINESS SECTOR
The impact of the pandemic has been felt by every company. Even if some conglomerates and MNCs achieved revenue growth
