AD INDUSTRY
We’re floating on a vast sea of information and data so the future will be based more on Return on Marketing Investment
THE NATIONAL UNITY GOVERNMENT
At present, public attention is focussed on governmental failure amidst a sense that nothing is happening in terms of
THE ECONOMY
The number of tourist arrivals to Sri Lanka reached almost 1.2 million in the first half of 2018, which corresponds to a healthy growth
GROWTH PROSPECTS
The Sri Lankan economy accelerated by 3.2 percent year on year in the first quarter of 2018, which is slightly lower than the 3.5 percent
GREEN ENERGY
Electricity (or power as it is often colloquially referred to) is an essential resource for daily living – be it for leisure or
GENDER PERSPECTIVES
Girls generally outperform boys at school – and they do much better from an early age. They arrive in school ready to learn, sit still and listen. On the other hand
MARKETING PROFESSION
The essence of marketing has not changed but we now have multiple modes and tools to reach out first and fast. Therefore
THE DEBT TRAP
The new airport being built in Nepal has become a conversation piece at meetings in Kathmandu. You become an investment expert on foreign
INSTITUTIONALISED GRAFT
Corruption is a global plague with tentacles in every continent. And every time corruption is exposed, there is a connection
UNICEF
An estimated 78 million babies – or three in five – are not breastfed within the first hour of life, putting them at higher risk of death and disease
EDUCATION, DISCIPLINE AND PRAGMATISM
It was indeed an honour to be invited for forum on Tuesday 24 July at CA Headquarters on topical subject: “Budget Proposals
FAIRWAY
An aviator is a unique and skilled individual with years of training and hard work as the foundation of his career. To become a military pilot it
LMFPA
A Code of Conduct targeting microfinance practitioners was introduced by the Lanka Microfinance Practitioners’ Association (LMFPA)
AIR ASIA
AirAsia X today announced a new partnership with Sony Malaysia by launching a global search for the first ever joint brand ambassador to represent
CINNAMON LIFE
To celebrate its illustrious journey of 75 years of dance, the Chitrasena Vajira Dance Foundation announces the launch of ‘The Guru Gedara Festival’
