AITKEN SPENCE

RANK 30

SECTOR WINNER

Diversified (2)

NUMBER OF AWARDS 16

Q: How has Aitken Spence managed to achieve recognition across multiple award ceremonies?

A: Aitken Spence has consistently focussed on delivering exceptional performance, innovation and impactful contributions in our diverse business operations. Our efforts have been to ensure that our products and services are differentiated and of high quality.

Another key area is upholding strong relationships with diverse stakeholders and demonstrating a commitment to being an organisation that genuinely practises sustainability.

Q: What value do awards add to entities operating in today’s business landscape?

A: Credible awards can help businesses to do better and enhance brand image. They show what good practices look like in an industry or sector. Amidst a changing business landscape nowadays, it’s hard for businesses to adapt.

Accolades help keep track of progress and push businesses to come up with new ideas. This makes their products and services better, and more long-lasting. It also makes the market better for consumers by offering more choices.

Awards also offer validation for a team’s efforts and achievements whilst setting higher benchmarks for themselves and their company.

Q: How can accolades help organisations to compete on the world stage?

A: Credible accolades are a great way to help businesses stand out from others. When a company wins awards, this shows that it’s really good at what it does. This paves way for top of the mind recollection and people – including customers, foreign investors and potential business partners – notice them more.

Winning awards can also boost a business’ reputation and build more trust. This helps it attract new customers and partners from all around the world. Overall, awards give businesses a leading edge in the global market.

Q: In what ways do awards pave a path for businesses interested in expanding overseas?

A: Winning awards has a positive impact on a business’ reputation, credibility, visibility in new markets and demonstrated good corporate governance. They provide validation of quality and excellence, making it easier for businesses to establish trust with international customers, partners and stakeholders.

Additionally, awards can open doors to new opportunities, partnerships and collaborations to create a greater impact including market access, helping businesses to navigate challenges more effectively.

Q: What is the relationship between awards and corporate image?

A: Awards can help build a business’ image as one that is reputable, credible and successful. Customers and partners are more likely to trust and support a company with a strong track record of winning awards.

Awards are also a great motivator for our employees, acknowledging their exemplary work, dedication, hard work and progress despite the many challenges we face together.

For individuals aspiring to join reputable companies, being part of a consistently recognised winning team on various award platforms serves as a great incentive. These elements contribute to enhancing the corporate brand.

Q: What new criteria do you recommend be introduced to Sri Lanka’s awards and recognition schemes for businesses?

A: Currently, there are many awards and recognition schemes for businesses in Sri Lanka. It’s important that the respective awarding bodies evaluate each year – or at least once in two years – if the questions and criteria are relevant in response to changing market conditions. They should benchmark against other global awarding platforms.

Improvements should be seen in the clear procedures, standards and methodology followed for evaluating; ranking; reviewing entities’ work; and where relevant, the respective judging panel and their expertise in the specific fields relevant to the evaluation.

We also consider the feedback we receive on how we can improve our performance. It’s very important that through these awarding platforms therefore, they offer constructive feedback for improvement and sharing success stories as the purpose is to raise the benchmark continuously.

There should be more emphasis to recognise and reward businesses for transparency, and practising corporate governance principles.

Additionally, criteria focussing on innovation and adaptability to technological advancements promote competitiveness and resilience in a rapidly evolving business landscape.

By incorporating these new criteria, Sri Lanka’s awards schemes would not only recognise business success but also promote sustainable development and societal wellbeing.

---

Telephone: 2308308 | Email: info@aitkenspence.lk | Website: www.aitkenspence.com