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PROFILE
BRANDIX
Q: Could you trace the brand history, its strengths and growth potential?
Asanka Wimalaratna (AW): Brandix has been a trusted partner to global fashion retailers for over 50 years, built on a foundation of consistent product quality and reliable delivery. Our value proposition has evolved since with speed, flexibility and product co-creation to respond to rapidly changing market demands.
The ecosystem has been reinforced through vertical integration with renowned raw material supply partners, ensuring quality, traceability and efficiency across the value chain. Our global manufacturing footprint allows us to operate with agility and scale, supporting customers across diverse markets.
Chief Executive Officer
Director
Group Operations and
Engineering Director
Complementing these strengths, Brandix continues to invest in digitalisation and automation. Together, these elements form a future ready platform, positioning Brandix as an end-to-end solutions provider for the world’s leading apparel retailers.
Q: How has your brand earned and sustained customer trust over time?
AW: Consistency and transparency remain at the core of our success. Each week, we ship millions of units across a wide range of product categories, styles and colours to global destinations.
Despite this scale and complexity, we hold ourselves to a simple but powerful principle: you are only as good as your last delivery, which is a mindset that drives a culture of accountability and continuous improvement.
The trust we have built with our retail and supply chain partners has strengthened long-standing relationships and enabled us to establish strategic joint venture partnerships that create shared value.
Brandix takes pride in its identity as an entrepreneurial solutions provider – thinking beyond conventional manufacturing, innovating with purpose and proactively addressing evolving customer needs.
Q: What role does authenticity play in shaping consumer perceptions today, and how do you ensure that your brand remains credible and transparent?
AW: Authenticity and transparency are business requirements that directly shape trust, resilience and growth.
Today, authenticity is not only about what we produce but the integrity of every decision behind it. As consumer awareness grows, particularly among Gen Z, brands must be able to demonstrate consistent and verifiable progress, which will define brand trust and long-term business resilience. This belief has guided Brandix for years.
Our sustainability journey began as far back as 2006 when it was not trending. The same conviction continues to shape our respect, integrity, teamwork and excellence (RITE) values led governance, and our commitment to inclusion, diversity and equity to accelerate (IDEA).
For us, inclusion is about creating meaningful pathways for our people to grow, contribute and lead with purpose. Authenticity requires honesty about where we are still progressing. By reporting our gaps with the same clarity as our achievements, we continue to build credibility through transparency, accountability and meaningful action.
Q: As a partner to global brands, how are you evolving from a manufacturing led model to a solutions driven approach to drive category leadership?
AW: Brandix is building a business that is agile in responding to evolving consumer expectations; resilient in navigating global disruptions; innovative in delivering meaningful product and service value; and grounded in an environmental, social and corporate governance (ESG) framework.
It is the integration of these capabilities that will enable us to drive sustainable, future ready growth in the global apparel market space.
Q: Beyond financial performance, how do you measure the strength, resilience and long-term value of your brand?
Nadun Fernando (NF): True brand strength is measured not only by financial performance but the depth of customer trust, the quality of talent and leadership, and an organisation’s ability to remain agile, relevant and resilient through change and difficult times.
For Brandix, these are the indicators that matter most – because they are the foundations on which sustainable financial performance is built.
Q: You have set an ambitious net zero target by 2030. How is sustainability being embedded to become a source of competitive advantage and value creation?
NF: Our net zero by 2030 target is a strategic business decision, and it is already delivering results. And our local factories achieved over 60 percent reduction in Scope 1 and 2 emissions.
Beyond compliance, we have embedded sustainability into our operational and commercial model, ensuring environmental performance directly contributes to margin improvement, rendering us a preferred supplier to sustainability conscious global brands.
As consumer awareness grows, particularly among Gen Z, brands must be able to demonstrate consistent and verifiable progress
Q: With AI, automation and IoT now fully integrated into your operations, how is smart manufacturing reshaping productivity, cost structures and Sri Lanka’s positioning as a global production hub?
NF: Brandix is transforming traditional manufacturing to smart manufacturing by connecting human capital with sensible automation and an intelligent production ecosystem that improves productivity, quality, agility and real-time decision making.
Smart manufacturing is reshaping cost structures by reducing inefficiencies, downtime and waste while enabling faster, more resilient and sustainable operations. It elevates the country as a high value technology enabled and trusted global manufacturing hub.
Q: Why is it important for Sri Lanka to invest in human capital to embrace rapid changes taking place in global apparel manufacturing?
NF: Investing in human capital is essential to keep pace with rapid changes in global apparel manufacturing being driven by artificial intelligence, automation, digitalisation and evolving sustainability requirements.
A skilled and adaptable workforce will move the country beyond cost based competition and position Sri Lanka as a high value, innovation driven apparel hub. Skilled human capital also builds industry resilience, enabling faster adaptation to new technologies, shifting customer expectations and changing global market dynamics.
Telephone: 4727222
Email: info@brandix.com
Website: www.brandix.com
