WAVES LAUNCHES AT HAVELOCK CITY MALL

Waves launched its largest concept store at the recently opened Havelock City Mall, becoming one of the prime retail destinations at the spanking new retail paradise. The brand’s philosophy of ‘when you wear a pair of Waves, you stand to preserve the growth of the pristine and preserve it for tomorrow’ is evident in every aspect of the concept store.

Waves, a unique collection of sustainable, vegan, eco-friendly, stylish and colourful flip-flops, has been making waves in the fashion industry since its inception in Sri Lanka in 2018. Since then, it has widened its product portfolio to include swimwear and resort wear underpinned by sustainability.

The Waves product range uses the magic of the island as the backdrop to create the perfect blend of a relaxed seaside lifestyle with the sophistication of city glamour.

The product range available at the Waves concept store includes men’s and women’s flip-flops and beachwear, as well as accessories like bags, pouches, sunglasses, jewellery, spikers and inflatable holders.

Moreover, the Waves concept store offers customers a one of a kind shopping experience where they can immerse themselves in a world of sustainable, eco-friendly, stylish and colourful products. The inauguration of the store at its newest location makes it the seventh store and largest Waves outlet – including two standalone Waves concept stores in Dubai.

The brand offers a wide range of products, which focus on a colourful beach ambience. Its new range of resort wear is made from 100 percent recycled PET plastics, which enhances its eco-friendliness quotient. The product range includes attractive and vibrant beach cover-ups to lounge around in.

Its store also features a wide range of new flip-flops for ladies, men and children, with the exclusive new Jewel collection that can be customised to customers’ tastes with a variety of attractive designs.

The luxe Jewel collection enables customers to select the embellishments for their flip-flops, be they casual or formal.

Oshini Jayasuriya, Brand Manager of Waves, comments: “We are delighted to launch our newest and largest Waves concept store at Havelock City Mall! Our brand occupies a unique niche in fashion retail in Sri Lanka and coupled with our new product range of resort wear, this will make it one of the most popular stores at the newly opened mall.”

The brand’s commitment to sustainability is evident in its use of natural rubber and FSC (Forest Stewardship Council) certified materials in the production of its flip-flops. Waves is the only flip-flop brand made of natural rubber, making it a unique and sustainable product in the market.

For consumers who are interested in evaluating the sustainability of the brand, Waves products are repeatedly recognised for their eco-friendliness and quality.  It is the only certified vegan flip-flop in Sri Lanka. Waves has won several awards for its sustainability practices including Bronze at the SLIM Brand Excellence Awards and the Green Brand of the Year award.

The company has also invested in sustainable clothing production using yarn made from recycled PET plastic bottles, making it the only clothing store in Sri Lanka to have clothing made from plastic PET bottles.

Additionally, the Waves concept store is a sustainable fashion movement taking over the world, inspiring people to make a difference by choosing eco-friendly products that are stylish, colourful and high quality.

The brand, which brought flip-flops back into fashion, has carved a name for its trendy and colourful footwear. The Make your Waves corner allows customers to create their own flip-flops to highlight their unique personality. A variety of soles and straps are available to choose from, which one can mix and match to suit one’s taste.

The upsurge in the tourism industry makes it an ideal time for the launch of the new resort wear collection at Havelock City Mall. Additionally, the brand plans to take the Waves brand to stores in leading tourist hotspots around the country.

Furthermore, Waves has spread its wings beyond borders to entrench its presence in global markets including Australia, England, Germany, Switzerland, the US, the Seychelles, French Polynesia, the Maldives, Qatar, Greece and Uruguay. Its presence in these global markets is cementing the brand’s credentials whilst also making Sri Lanka proud as it’s a homegrown brand that’s accepted internationally.

Waves intends to continue establishing its footprint in new markets to enhance its global footprint as its unique story as a sustainable brand takes root in global communities.

– Compiled by Yamini Sequeira
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