Vaseline hosts a day of fun in the sun with new SPF24
Unilever Sri Lanka held a fun-filled Influencer event at Water’ Edge recently to spread awareness about the recently-launched Vaseline Healthy White SPF 24 body lotion. The event witnessed a gathering of Sri Lanka’s foremost social media influencers converging expectantly at the venue for a day of fun. 23 teams of influencers consisting of four participants each, competed in activities such as kayaking, rock climbing, archery tag and cycling to win amazing prizes. The aim of getting influencers to engage in outdoor activities was to demonstrate that the SPF level of Vaseline Healthy White SPF 24 body lotion offers comprehensive protection from harmful effects of the sun, which empowers users to go out and indulge in outdoor activities without apprehension about spending too much time in the sun. Rightly so, influencers generously applied the newly-launched Vaseline product and engaged in a joyous day of outdoor fun without a care in the world.
Commenting on the event, Medhavi Jayaratne, Brand Manager for Vaseline said: “Everybody loves an active lifestyle, but very often we curb this desire because of the strong sun we experience in Sri Lanka. Whether it’s participating in a sport of your choice, traveling to explore places in your bucket list or even just a trip to the beach with friends – we cannot escape spending time outdoors in the harsh sun. With the new Vaseline SPF24 product we invite all women who desire to live actively to do so by simply providing the care your skin needs in return. Vaseline is committed to protecting what protects you”.
Vaseline is a 150-year-old skin care brand which has continuously provided the best solutions for skin care. Vaseline provides nourishment and protection to what protects you; your skin the largest organ in your body. Vaseline Healthy White SPF 24 body lotion work best when re-applied every 2 hours. It is a sunscreen lotion with Sun Protection Factor (SPF) 24 which restores dry skin with Vaseline jelly and makes your skin even-tone post sun burn with Vitamin B3 nourishment. Priced at Rs.325 for a 100 ml bottle, it is available in supermarkets and selective cosmetic stores.