partners Royal Colombo Golf Club to host 100th Championship Trophy

Colombo, November 2021. Luxury watch brand TAG Heuer partnered with the Royal Colombo Golf Club (RCGC) to jointly host the club’s 100th championship tournament, an event that saw the participation of Sri Lanka’s best golfers and which was graced by an exclusive gathering.

TAG Heuer has long had an affinity for golf; the game of kings and the king of games. The blend of elegance, vision and high precision required to master every shot is a commitment that the brand strongly relates to and which is reflected in its long-standing legacy of sports timekeeping and partnerships with the world’s most prominent golf champions and tournaments.

The TAG Heuer ‘Connected’ – Golf Edition; the brand’s line of smart watches focus-designed for both the avid enthusiast and the pro, shows just how much the brand is invested in the sport. Featuring the brand’s proprietary TAG Golf App, which delivers everything from 2D & 3D mapping of the course to club recommendations, scoring and shot tracking, the watch is a true game changer that gives any golfer an immediate competitive edge.

Managed by local franchise-holder Colombo Jewellery Stores, TAG Heuer made a serious entry into the sphere of Sri Lankan golfing when the first professional golf watch was launched in 2005, through an exclusive collaboration with RCGC that then continued on for several consecutive years across multiple tie-ups and tournament events. The returning involvement of TAG Heuer at the 100th edition of this premier golfing event certainly contributed towards elevating its appeal to international standards, thus signifying an exciting future for the sport in the country.

Speaking about the partnership with RCGC, CJS CEO Akram Cassim stated “TAG Heuer was one of the very first global luxury watch brands to establish a strong visible presence here in Sri Lanka. Since it was first introduced locally in 2003, the brand has grown through continuous efforts of brand building to command its own niche in Sri Lankan luxury retail, which has now been further reinforced with the launch of the dedicated TAG Boutique Store at One Galle Face. The partnership with RCGC marks yet another evolutionary turn for TAG Heuer in Sri Lanka, as it ventures into the sphere of elite sport with the backing of global principles.”

An exciting array of TAG Heuer watches are now available at TAG Boutique – One Galle Face and Colombo Jewellery Stores Alfred House Gardens.