Softlogic launches its MAXMO brand of Air Conditioners in Sri Lanka

Colombo, Sri Lanka, 27 February 2022 – Softlogic Retail (Pvt) Ltd., a fully owned subsidiary of Softlogic Holdings PLC, launched its all-new range of aesthetically appealing and energy-efficient air conditioners under the MAXMO brand on February 27, 2022, at all Softlogic and Softlogic Max showrooms island-wide including via its ecommerce site, mysoftlogic.lk.

Speaking with the Chief Executive Officer of Softlogic Retail (Pvt) Ltd – Mr. Mohammed Rizvi stated: “The steady ascension of the MAXMO brand becoming a preferred choice for household appliances and devices can be directly attributed to the customer’s trust in Softlogic. With our wide spectrum of businesses within the retail space we have built a strong and loyal customer following who have come to trust us in bringing them the best brands to enrich their lifestyles. MAXMO is one such brand where we have witnessed immense appeal. We currently retail many home appliances under the MAXMO brand ranging from washing machines to a wide line up of small appliances. Today we are delighted to launch MAXMO Air Conditioners as the newest addition to the MAXMO family.”

MAXMO introduced two [02] types of air conditioners – Inverter ACs (with 3 BTU capacity options – 12000/18000/24000) and the Non-Inverter ACs (with 4 BTU capacity options – 9000/12000/18000/24000). The 12000 BTU option is ideally suited for a smaller living area, classroom or dining area (500-600 sq ft), with the 24000 BTU option ideally suited for a large area (Approx. 1,000-1,200 sq ft). In addition, MAXMO offers increasingly higher energy-saving and efficiency with use, allowing to minimize the overall electricity consumption, owing to its ‘Flexible Inverter’ technology, with a 10-year warranty. The flexible inverter technology saves energy by cooling based on the number of people in the room, automatically adjusting real-time. It also includes features such as copper condenser, anticorrosive Bluefin technology and R32 Eco friendly refrigerant. The service also extends to free site inspection and installation, up to 3 free services and 1 year comprehensive and up to 10 year’s compressor warranty.

Concluding, he said: “Staying true to Softlogic’s affirmation to provide the best-in-line products to customers at each price point backed by the highest quality of service, the MAXMO Air Conditioner brand is a welcome addition to the existing lineup of ACs at Softlogic which also include Panasonic, Samsung & TCL. At Softlogic, we believe that the MAXMO range of Air Conditioners will help more customers move from traditional fans to owning an air conditioner due to its affordability. It comes at an attractive monthly starting price of just Rs.1,682.”

Softlogic Retail has a host of attractive in-store offers; such as 0% interest-free instalment schemes on leading credit cards for up to 60 months, as well as 18-months interest-free hire payment plans under Softlogic’s ‘Poli Free Hithata Free’ scheme.

Softlogic is a local powerhouse in the Consumer Electronics and Furniture space offering a diverse range of popular leading International brands which include state-of-the-art TVs, Home Theatre Systems, Audio Systems, Refrigerators, Washing Machines, Air Conditioners, Laptops, Mobile Phones, Kitchen Appliances and Fitness equipment from some of the World’s Most Loved Brands such as Panasonic, Samsung, Dell, Nokia, Acer, Candy, Whirlpool, Softlogic Prizm, Apple, and TCL to name but a few. Softlogic Furniture delivers high-quality modern & contemporary furniture with a wide range of Sofas, Recliners, Beds, Mattresses & Bedroom Sets, Dining Tables, Wardrobes, Dressing Tables, Pantry Cupboards to make your home your haven and even offers an elegant selection of Office Furniture that includes Office Chairs, Executive Tables, Book Racks, Drawer Sets and more.

MAXMO brand of Air Conditioners in Sri Lanka