OGILVY SRI LANKA
A first for Sri Lanka: Ogilvy Sri Lanka’s ‘Cloud Coffee’ campaign for Nescafé featured on TikTok for Business
· Validates TikTok as a brand-building platform
· Becomes the first campaign case study from Sri Lanka to be featured on TikTok for Business
Geometry Global (A business Subsidiary of Ogilvy Sri Lanka) in collaboration with Ogilvy Digital recently celebrated a milestone achievement as the first-ever case study from Sri Lanka to appear on the TikTok for Business website. A historic first for the country, the study spotlights Ogilvy Digital’s success in conceptualizing Nescafé Sri Lanka’s ‘Cloud Coffee’ campaign—validating Sri Lanka’s advertising potential as a global benchmark.
Developed to bridge Nescafé Sri Lanka with its Gen Z and millennial audiences, the campaign engaged viewers through impactful, short-form content created by local TikTokers. Tapping into culturally relevant material and the household presence of Nescafé, the ‘Cloud Coffee’ trend gained massive traction through organic and engaging recipe presentations of Cloud Latte, Coconut Cloud Black, and Cold Brew—all made using Nescafé.
Speaking on the campaign’s success, Mohamed Ali, Director – Dairy and Beverages, Nestlé Lanka, shared,
“We wanted to do something beyond the old playbook. This campaign forced us to focus on authentic, culturally relevant storytelling — the kind that TikTok is built on. The results were incredible; the performance exceeded every single metric we set.”
Commenting on the creative process, Lalith Sumanasiri, Managing Director at Geometry Global and Ogilvy Digital, Sri Lanka, added,
“Our creative momentum came from recognising that culturally relevant moments would spin into a vital trend. We knew our campaign could use that potential to create a branded storytelling success. More importantly, our recognition for the campaign strongly positions the country and its wider advertising industry as a globally sanctioned presence.”
According to TikTok’s performance data, the campaign generated an exceptional 3.4 million video views, 1.03 million in reach, and 15,154 clicks. In just 14 days from launch, Nescafé Sri Lanka also noted a sharp follower increase on its TikTok profile. The campaign achieved a 69% decrease in Cost Per 1,000 People Reached (CPM) compared to the local benchmark.
With TikTok media support from Aleph Sri Lanka, Ogilvy Sri Lanka’s campaign demonstrated TikTok’s efficiency as a brand-building platform for creator-driven storytelling. Amplifying authenticity and reach through Spark Ads to boost creator-led content, the result turned a global viral trend into a branded success story for Nescafé. The success of Ogilvy Sri Lanka’s media strategy was further powered by Instant Page, TikTok’s high-speed, native landing experience.
As the exclusive representative of TikTok in Sri Lanka, Aleph’s partnership brings together Ogilvy’s creative strength and its role as the platform’s official partner in the market — giving brands the opportunity to unlock unique, creator-led storytelling with measurable impact. This success inspires us to continue delivering strong results and take on new projects that push the boundaries of what’s possible together, said Shehara Hewage, Country Lead – Sri Lanka, Aleph.
Representing the Ogilvy–Nestlé team, Rohan Perera, Senior Manager – Digital Media (Nestlé Digital Lead), noted,
“We knew we needed to create genuine engagement to elevate brand perception. As such, we realised a creator-led approach focusing on local, community-driven storytelling would create a solid foundation to upscale the trend.”
